Senior Director, Web Strategy and Operations

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the web strategy that connects the .COM experience directly to the pipeline.

• Collaborate with Campaigns, Brand, PMMs, Paid Media, and Field & Channel teams.

• Establish and achieve targets for web-sourced and web-influenced pipeline.

• Lead the Webflow platform and oversee the technical foundation of the web.

• Manage integrations in martech, including governance, security, reliability, and web tools.

• Make decisions regarding build-vs-buy and partnerships/agency engagements for web engineering.

• Set standards for web performance and drive enhancements across templates and campaign pages.

• Oversee web analytics, tracking, tagging, event and conversion tracking, data-layer governance, attribution, dashboards, and reporting.

• Define key performance indicators (KPIs) for the web and implement funnel instrumentation.

• Manage user experience, information architecture, global navigation, and design systems.

• Establish content governance, templates, and workflows for the production of global pages.

• Develop and operate a program focused on conversion-rate optimization and experimentation.

• Build, lead, and enhance the global web organization across development, design, content, and analytics.

• Supervise internal team members, contractors, and agency partners.

• Create processes for intake, prioritization, sprint/release planning, performance reviews, experimentation assessments, and reporting.

• Maintain the web roadmap as a transparent, business-aligned strategy.

⛳️ Requirements

• 10+ years of experience in web, digital, or growth roles.

• 5+ years of experience in leadership positions.

• Background at the Director or Senior Director level.

• Experience in demand generation with a proven focus on conversion.

• Direct accountability for a pipeline number in previous roles.

• Extensive, hands-on expertise with Webflow, including scaling it as an enterprise platform.

• Proven experience in managing design systems and information architecture at scale.

• Strong expertise in optimizing web performance, including page speed and Core Web Vitals.

• Demonstrated success in conversion rate optimization and experimentation with quantifiable results.

• Proficient in web analytics and measurement, including analytics platforms, tag management, event/conversion tracking, and attribution techniques.

• Experience leading or closely collaborating with web development and infrastructure teams.

• Experience in managing technical roadmaps and vendor partnerships.

• Proficiency across UX and content operations.

• Proven ability in people leadership and operational management.

• Experience in building and nurturing teams, managing agencies and contractors, and overseeing intake, prioritization, and delivery processes.

• Familiarity with integrating web solutions into the broader martech stack, including tools like Marketo, 6sense, Qualified, or their equivalents.

• Possess executive presence and the ability to influence cross-functionally.

• Must be based in the United States.

🏝️ Benefits

• Professional Development Fund.

• Internal Mobility Program.

• Structured professional development initiatives.

• Opportunities for global collaboration with accessible mentors.

• Inclusive workplace culture.

• Commitment to equal opportunity employment.