Senior Director, Storytelling & Brand Strategy

This is a fully remote position, open to applicants in New York.

📋 Description

• Define and enhance Cyera's brand platform, encompassing purpose, positioning, narrative, and voice

• Create a cohesive narrative that integrates Data Security, Agent Security, and Identity Security

• Collaborate with Research teams to transform original data and insights into a unique Cyera perspective

• Lead storytelling initiatives across Brand Content and Social platforms

• Establish principles, frameworks, editorial standards, strategic direction, formats, mediums, and cadence for storytelling

• Experiment with new formats and distribution strategies while scaling successful approaches

• Partner with Creative, Design Studio, Integrated Marketing, and Communications for campaigns, launches, events, and executive communications

• Provide briefs and constructive feedback to ensure a cohesive brand identity

• Assist senior leaders in crafting narratives for keynotes, media appearances, and critical moments

• Develop a scalable framework for brand activation both internally and externally

• Equip employees, partners, and functions with brand tools, guidelines, and training

• Create a system to assess brand health and business impact

• Oversee brand health metrics, including awareness, consideration, recall, and sentiment

• Utilize brand tracking, audience insights, and content performance to refine strategies

• Collaborate with Demand Generation and Analytics teams to evaluate the brand's influence on business and pipeline

• Report to the VP of Corporate Marketing and act as a senior representative on the corporate marketing team

⛳️ Requirements

• 12 to 15 years of experience in brand strategy, brand marketing, content strategy, or editorial leadership

• Experience with B2B technology or category-defining brands is advantageous

• Proven track record of creating a brand platform or positioning that transformed company perception and facilitated success

• Outstanding storytelling skills, including the ability to write, edit, and craft narratives

• Experience in leading content and social teams and establishing standards they adhere to

• Proficient in transforming research and data into a compelling perspective

• Background in enterprise branding, capable of making a serious, technical brand feel relatable and memorable while retaining credibility with CISOs and boards

• Fluency in AI and the ability to leverage AI tools in strategy and storytelling

• Strong stakeholder management skills across marketing, sales, product, research, and executive teams

• Leadership experience in hiring, coaching, and developing senior talent

• Operating principles aligned with Cyera's: push boundaries, own and act, elevate together

• Leadership style that conforms to Cyera's values: model, coach, care

🏝️ Benefits

• Flexibility to work remotely

• Reimbursement for office setup

• Unlimited Paid Time Off (PTO)

• Paid holidays and sick leave

• Comprehensive health, vision, and dental insurance

• Life insurance, along with short and long-term disability coverage

• Potential for merit-based increases depending on individual or company performance, tenure, and other discretionary factors