Brand Manager

This is a fully remote position, open to applicants in California.

📋 Description

• Assist in the formulation and implementation of product pipeline strategies by leveraging marketplace trends, consumer insights, competitive intelligence, and feedback from creators.

• Identify and assess subcategory and product opportunities, considering global sales potential, assortment requirements, shade variations, product features, and consumer advantages.

• Support franchise and subcategory strategies to enhance key products, optimize global assortments, and foster category growth.

• Collaborate with cross-functional teams to develop and sustain global product assortments.

• Lead the creation of comprehensive product launch briefs that define positioning, differentiators, features, benefits, global pricing, and asset requirements.

• Convey launch strategies, priorities, and deliverables across various cross-functional teams.

• Brief internal Creative teams and external agencies while overseeing the delivery of global assets across digital, retail, and wholesale channels.

• Collaborate with Visual Merchandising and Creative teams to craft in-store experiences.

• Identify risks, address challenges, and ensure alignment throughout the product launch process.

• Monitor the performance of products, franchises, and categories, recommending actionable next steps.

• Generate and analyze sales reports for launches, campaigns, and promotional activities.

• Conduct global competitive pricing evaluations.

• Assist in financial planning, marketing strategy, event planning, and consumer and competitive research.

• Manage and mentor a Senior Specialist by providing direction, prioritization, project oversight, and coaching.

• Delegate tasks, offer feedback, and promote accountability, collaboration, and professional development.

⛳️ Requirements

• A bachelor's degree is required; an MBA is a plus.

• 2-3 years of experience in brand management or product marketing is required, preferably in the beauty or consumer products sector.

• In-depth understanding of beauty industry trends, consumer behavior, competitive landscape, and retail dynamics.

• Strong commercial acumen with the capability to analyze sales performance, interpret data, and convert insights into actionable business recommendations.

• Proven ability to create compelling product positioning, consumer-facing messaging, and marketing strategies.

• Exceptional project management and organizational skills, with the ability to handle multiple priorities, meet deadlines, and uphold a high standard of execution.

• Excellent written and verbal communication skills, with the ability to tailor messaging to various audiences and organizational levels.

• Ability to work both independently and collaboratively in a fast-paced, dynamic environment.

• Strong relationship-building and influencing skills, with the ability to drive alignment and achieve results across cross-functional teams.

• Experience in managing or mentoring junior team members is preferred.

• Must be capable of performing the essential functions of the position, with or without reasonable accommodation, in accordance with applicable laws and workplace safety requirements.

🏝️ Benefits

• Competitive salary and comprehensive benefits package.

• Opportunities for professional growth and development.

• Flexible work environment and a supportive team culture.