Director, Brand Strategy

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and enhance the brand personality, positioning, and messaging frameworks for the Hims & Hers brands.

• Lead the creation of channel strategies and briefs for cohesive brand campaigns.

• Offer insights on channel briefs from cross-functional teams to ensure consistency throughout the creative process during launch.

• Assess and pinpoint optimization opportunities across the consumer journey.

• Enhance consumers’ comprehension of the value proposition while crafting enjoyable, brand-centric experiences.

• Collaborate with cross-functional teams, agencies, and vendors to steer creative development.

• Deliver constructive and actionable feedback to guarantee that creative execution aligns with brand objectives.

⛳️ Requirements

• 10–15 years of experience in creative and brand strategy.

• Proven success in building and scaling brands through compelling storytelling.

• Strong knowledge of channel best practices across both online and offline consumer touchpoints.

• Ideally possess a blend of brand-side and agency/in-house experience.

• Preferably have experience in healthcare, wellness, or D2C brands.

• In-depth expertise in collaborating with market research teams to extract valuable insights.

• Comfortable in fast-paced, high-growth environments with changing priorities.

• Outstanding storytelling, communication, and stakeholder management abilities.

• Legally authorized to work in the U.S. without restrictions for any employer.

• Must be eligible to work in the U.S.; immigration sponsorship may be necessary as indicated in the application question.

🏝️ Benefits

• Equity compensation.

• Unlimited PTO.

• Company holidays.

• Quarterly mental health days.

• Comprehensive medical, dental, and vision benefits.

• Parental leave.

• Employee Stock Purchase Program (ESPP).

• 401(k) benefits with employer matching contributions.

• Offsite team retreats.

• Flexible/remote work approach.

• Reasonable accommodations for qualified individuals with disabilities and disabled veterans.