Senior Director, Storytelling & Brand

This is a fully remote position, open to applicants in New York.

📋 Description

• Define and develop Cyera's brand platform, encompassing its purpose, positioning, narrative, and voice.

• Create a cohesive platform narrative that integrates Data Security, Agent Security, and Identity Security.

• Collaborate with Research teams to transform original data and insights into a unique Cyera perspective.

• Lead storytelling initiatives across Brand Content and Social teams.

• Establish storytelling principles, frameworks, editorial standards, strategic direction, and cadence across various formats and mediums.

• Experiment with new formats and distribution strategies while scaling successful approaches.

• Partner with Creative, Design Studio, Integrated Marketing, and Communications on campaigns, launches, events, and executive communications.

• Provide briefs and constructive feedback to uphold a cohesive brand identity.

• Assist senior leaders in crafting narratives for keynotes, media appearances, and significant moments.

• Develop a scalable framework for activating the brand both internally and externally.

• Equip employees, partners, and functions with tools, guidelines, and training resources.

• Create a system to assess brand health and its business impact.

• Manage brand health metrics, including awareness, consideration, recall, and sentiment.

• Leverage brand tracking, audience insights, and content performance to refine strategy.

• Collaborate with Demand Gen and Analytics teams to evaluate the brand's influence on business and pipeline.

• Report directly to the VP of Corporate Marketing and serve as a senior voice within the corporate marketing team.

⛳️ Requirements

• 12 to 15 years of experience in brand strategy, brand marketing, content strategy, or editorial leadership.

• Experience in B2B technology or with category-defining brands is advantageous.

• Proven track record in defining a brand platform or positioning that transformed perceptions and contributed to success.

• Exceptional storytelling abilities; capable of writing, editing, and shaping narratives while enhancing the work of others.

• Experience leading content and social teams, establishing and maintaining standards.

• Proven ability to convert research and data into a unique point of view.

• Experience with enterprise brands; skilled at humanizing complex, technical brands while retaining credibility with CISOs and boards.

• Fluency in AI and competency in utilizing AI tools for strategy and storytelling.

• Strong stakeholder management skills across marketing, sales, product, research, and executive teams.

• Leadership experience in hiring, coaching, and developing senior talent.

• Operating principles and leadership style that align with Cyera's values.

🏝️ Benefits

• Ability to work remotely.

• Reimbursement for office setup expenses.

• Unlimited paid time off (PTO).

• Paid holidays and sick leave.

• Health, vision, and dental insurance coverage.

• Life insurance, along with short and long-term disability insurance.

• Potential for merit increases based on individual or company performance, tenure in the role, and other discretionary factors.