Senior Director, Product Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead and motivate the Product Marketing team, overseeing 3 direct reports.

• Take responsibility for the positioning and messaging framework across the entire portfolio.

• Develop and execute the launch strategy, managing the complete launch process.

• Equip sales teams and partners with training and resources that effectively communicate ExtraHop’s value proposition.

• Create sales materials, presentations, playbooks, and product demos tailored for enterprise clients.

• Generate thought leadership, customer engagement, and demand-generation content, such as white papers, blogs, case studies, and webinars.

• Perform market research and conduct competitive analysis.

• Design and implement integrated marketing campaigns in collaboration with the broader marketing team.

• Act as a trusted advisor and representative during executive meetings, customer interactions, and industry events.

• Collaborate with Product Management, Corporate Marketing, Field Marketing, Sales, and Operations teams.

• Report to the VP of Marketing while serving as a public representative with customers, analysts, and the media.

⛳️ Requirements

• A Bachelor’s degree is required; an MBA is preferred.

• Over 10 years of experience in product marketing.

• At least 5 years of leadership experience in B2B enterprise technology marketing.

• Extensive knowledge of cybersecurity, SaaS, cloud, and IT infrastructure markets.

• Proven experience marketing to technical and security-oriented audiences.

• A track record of successfully building and implementing integrated product marketing strategies that deliver measurable business results.

• Strong technical understanding with the ability to simplify complex technical ideas into engaging narratives.

• Demonstrated success in conducting competitive market analysis and utilizing data-driven insights for strategic positioning.

• Excellent writing, communication, and presentation skills.

• Experience in influencing senior executives, stakeholders, and partners.

• Exceptional project management and organizational abilities.

• Willingness to travel up to 20%.

• Preferred: knowledge of network-based cybersecurity markets and key players.

• Preferred: experience in marketing AI or agentic products.

• Preferred: experience in category creation or redefinition.

• Preferred: over 5 years of leadership in Product Marketing.

• Preferred: experience with multiple cybersecurity product launches.

🏝️ Benefits

• Health, Dental, and Vision Benefits

• Flexible PTO

• Sick Time Prorated Based on Date of Hire

• All Federal Holidays (US Only)

• 3 Days of Paid Volunteer Time

• Annual Discretionary Bonus Plan for eligible non-commissioned roles

• FSA and Dependent Care Accounts

• EAP, where applicable

• Educational Reimbursement

• 401k with Employer Match or Pension where applicable

• Pet Insurance (US Only)

• Parental Leave (US Only)

• Hybrid and Remote Work Model