Senior Director, Product Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead the Degree Product Marketing & Portfolio Strategy team.

• Oversee 2U's degree portfolio strategy by identifying promising educational verticals and market prospects.

• Develop the analytical framework utilized to prioritize investments.

• Collaborate with Marketing, Product Strategy, Alt Cred, and Degree teams to track conversion trends.

• Implement product enhancement strategies to boost conversion rates, enrollment results, and program sustainability.

• Manage the performance, growth, and quality output of Product Marketing Directors and analysts.

• Assess inbound and proactive new program opportunities in partnership with universities.

• Create business cases that include market analysis, program viability evaluations, financial forecasts, and strategic recommendations.

• Assist Business Development and Partnerships leadership in deal-stage discussions with data-informed insights.

• Control the positioning strategy for 2U, university partners, and programs.

• Balance immediate and long-term objectives across portfolio strategy, program evaluation, partnership support, and product enhancement.

• Travel as necessary.

⛳️ Requirements

• A Bachelor's degree is required; a Master's degree is preferable.

• 8-12 years of experience in marketing and sales strategy, preferably within a growing software company or the higher education sector.

• Proven experience in supporting or leading partnership/deal-stage strategies, rather than just internal marketing strategies.

• A history of establishing strong relationships with senior stakeholders, including C-suite executives.

• Strong quantitative skills; capable of independently constructing and justifying financial and market-sizing models.

• Excellent attention to detail and commitment to follow-through.

• Ability to think creatively and develop innovative, unconventional solutions.

• A self-starter who can manage multiple assignments concurrently in a rapidly changing environment.

• Proficient at making well-reasoned decisions amid uncertainty.

🏝️ Benefits

• Medical, dental, and vision coverage.

• Life insurance.

• Disability coverage.

• 401(k) employer match.

• Complimentary snacks and beverages in the office.

• Generous paid holidays and leave policies, including unlimited PTO.

• Volunteer days.

• Parental leave.

• Company-wide winter break.

• Comprehensive benefits (vary by country).

• Excellent work/life balance.

• Potential eligibility for bonuses.