Senior Director, Paid Social, Paid Search

This is a fully remote position, open to applicants in New York.

📋 Description

• Take ownership of paid social and paid search initiatives across various accounts.

• Establish benchmarks for paid media performance.

• Cultivate and manage senior client relationships.

• Provide mentorship to junior team members.

• Collaborate with the Head of Media on aspects of attribution, measurement, and reporting.

• Create, conduct quality assurance, optimize, and resolve issues with campaigns in advertising platforms.

• Design AI-driven workflows for planning, building, optimizing, and reporting.

• Identify and implement relevant AI tools, including Smartly, Pencil, Mutiny, Custom GPTs, and Claude-powered automations.

• Develop prompt libraries, automation playbooks, and scalable standard operating procedures (SOPs).

• Execute comprehensive, cross-platform campaigns across Meta, Google, TikTok, LinkedIn, Reddit, X, Amazon, and emerging channels.

• Oversee B2C and B2B campaigns in sectors such as retail, banking, healthcare, app downloads, performance, and brand objectives.

• Manage tracking, tagging, pixels, SDKs, attribution, and downstream key performance indicators (KPIs) including CPI, LTV, and ROAS.

⛳️ Requirements

• A minimum of 10 years of experience leading paid social and paid search across platforms such as Meta, Google, TikTok, LinkedIn, Reddit, X, and other emerging channels.

• Proficient in hands-on platform usage; capable of independently building, optimizing, and troubleshooting campaigns.

• Proven experience utilizing AI to enhance buying processes, automate workflows, and scale performance.

• Strong understanding of campaign architecture, audience strategy, bidding, creative testing, and measurement.

• Demonstrated success with both B2C and B2B accounts.

• Experience in retail, banking, or healthcare is highly preferred.

• Expertise in attribution, Marketing Mix Modeling (MMM), incrementality, tagging, pixels, and conversion tracking.

• Comfortable acting as a senior client-facing representative in media discussions.

• Proficient in platform APIs, dashboards, and contemporary measurement stacks.

• Proficiency in Google Analytics 4 (GA4).

• Prior agency experience is required.

🏝️ Benefits

• Medical, Dental, Vision & Disability Insurance.

• Fully remote work opportunity.

• Wellness Reimbursement Program.

• Working from Home Allowance.

• Employee Assistance Program.

• Engaging Company Outings and Events.

• 401(k) retirement plan.

• Paid time off.