Senior Director of Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Spearhead the marketing operations of Mantra Health as the Head of Marketing

• Oversee demand generation, brand management, content creation, campus marketing, and conference strategies

• Establish a sustainable demand generation system

• Manage attribution within an extended, multi-touch sales process

• Collaborate with Sales to define lead-scoring and handoff SLAs

• Direct the conference and campus marketing initiatives as key demand generation channels

• Work in partnership with campus marketing, Sales, and Partner Success to drive execution and results

• Define the strategy for brand positioning, content, and public relations

• Involve the senior content lead significantly in strategic planning

• Oversee the marketing technology stack, including HubSpot, Salesforce, and reporting tools

• Lead marketing decisions with a data-driven approach

• Directly supervise and mentor a team of four marketers

• Revamp intake and prioritization processes

• Collaborate with product marketing and lifecycle marketing on Beacon and product launches

• Align with Sales leadership on go-to-market strategies and channel partnerships such as EAB

• Report directly to the CEO and engage closely with the executive team during a growth-equity funding phase

⛳️ Requirements

• A minimum of 8 years in B2B marketing

• At least 3 to 5 years of direct management experience within a multi-functional marketing team

• Proven expertise in performance marketing and attribution

• Capacity to advocate for a lead-scoring model and justify budget reallocations

• Experience managing the full marketing-to-sales handoff process, including lead routing, scoring, and SLAs

• Familiarity with CRM platforms like HubSpot and Salesforce

• Experience concurrently managing brand, content, and field or campus marketing

• Comfort with utilizing AI tools such as Claude, Gemini, or similar in daily operations

• Proven accountability and ownership, prioritizing the establishment of sustainable systems over quick wins

• Strong communication skills to clearly articulate marketing priorities to executives, Sales, and cross-functional teams

• Ability to forge effective working relationships across various functions, particularly product marketing and sales

• Proficiency in crafting an annual marketing plan aligned with growth objectives and a fixed budget, including managing trade-offs

• Hands-on knowledge of channel performance, attribution, marketing-to-sales handoff, lead scoring, and routing

• Experience in negotiating lead-scoring and handoff SLAs with sales leadership

• Sound judgment in brand and content to steer creative efforts

• Experience leading a team through a leadership transition, successfully retaining key talent while explaining the process

🏝️ Benefits

• Stock Options

• Comprehensive medical, vision, and dental coverage for employees, spouses, and dependents

• 401(k) retirement plan

• Flexible work location options

• Generous personal time off, sick days, jury duty days, and bereavement leave

• Three-week sabbatical and a $3,000 stipend after five years of continuous full-time employment

• Inclusive parental leave policy, equal for all parents

• $1,000 mental wellness benefit for new parents

• Commuter card for those who commute

• Access to One Medical services

• Healthcare & Dependent Care FSA and HSA options

• Bonus and equity opportunities