Associate Director, Marketing – Biosimilars, Women’s Health

This is a fully remote position, open to applicants in Illinois.

📋 Description

• Assist in the development of the marketing function for Meitheal’s biosimilar and women’s health portfolio.

• Aid in the formulation and implementation of marketing strategies and commercial initiatives.

• Create brand strategies, content, product naming, branding support, market research, launch planning, congress preparation, and agency management.

• Generate compliant promotional content and materials throughout the biosimilar lifecycle.

• Collaborate with and oversee external agencies.

• Engage in the promotional review process and manage responses to inquiries and comments on assigned materials.

• Establish processes and workflows, including material storage and documentation.

• Formulate value proposition strategies that communicate product benefits, outcomes, and cost-effectiveness to payers and organized customers.

• Align go-to-market, pricing, and contracting strategies with Meitheal’s commercial objectives.

• Monitor competitive pricing and contracting activities, identifying opportunities and threats.

• Oversee contract strategies, contracting platforms, bid processes, negotiations, and pricing analytics.

• Manage rebates, chargebacks, and government reporting in accordance with pharmaceutical regulations.

• Support reimbursement programs and provide physician and patient resources to address access barriers.

• Collaborate with external experts and internal teams on go-to-market strategies for successful biosimilar launches.

• Handle operational budgeting and forecasting, ensuring financial justification for contract strategies.

• Provide business analytics support utilizing market intelligence and competitive data.

• Work in conjunction with Legal, Operations, Regulatory Affairs, Finance, Quality, Human Resources, and other stakeholders.

• Promote growth and cross-collaboration with Meitheal’s Women’s Health Division.

⛳️ Requirements

• A Bachelor’s degree in marketing, business, life sciences, pharmacy, communications, or a related field is required; an advanced degree is preferred.

• A minimum of 6 years of progressive experience in the pharmaceutical, biotechnology, healthcare, or life sciences sectors.

• Proven experience in developing and executing marketing strategies, brand plans, promotional content, or commercial materials within a regulated healthcare environment.

• Experience in participating in a promotional, medical-legal-regulatory, or similar review and approval process.

• Familiarity with applicable pharmaceutical advertising and promotional requirements, industry standards, and internal compliance practices.

• Experience in product launch planning, positioning, messaging, market research, congress planning, and commercial readiness activities.

• Proven track record in managing marketing agencies, creative agencies, research vendors, or other external partners.

• Ability to collaborate effectively with Medical, Legal, Regulatory, Clinical, Market Access, Sales, and other cross-functional teams.

• Demonstrated capability to manage multiple projects and deliverables with strong organizational skills and follow-through.

• Willingness and ability to travel for company meetings, agency meetings, congresses, and other business needs.

• Experience in the biosimilar industry is strongly preferred.

• Familiarity with customer relationship management systems, marketing automation platforms, or commercial analytics tools is strongly preferred.

• Proficiency in Microsoft Office Suite, including PowerPoint, Word, Excel, and Outlook.

• Knowledge of digital marketing platforms, content management systems, collaboration tools, and virtual meeting platforms.

• Ability to create clear and polished presentations and marketing materials using standard office and presentation software.

• Capacity to learn and effectively utilize company-specific systems for content review, approval, document control, project tracking, and portfolio management.

• Ability to travel up to 25%, including overnight stays, and attend company-sponsored events, meetings, and conferences.

🏝️ Benefits

• Competitive salary along with medical, dental, and vision insurance.

• Flexible spending accounts.

• Long-term and short-term disability insurance.

• Life insurance coverage.

• 401(k) plan with matching contributions.

• Competitive paid time off (PTO) and company-paid holidays.

• Paid parental leave (maternity & paternity).

• Employee assistance program.