Director, Marketing and Communications

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead and manage WellHive's marketing and communications operations within the Business Operations & Strategy team.

• Create and oversee a comprehensive marketing and communications strategy that aligns with business and customer goals.

• Identify key audiences, their motivations, barriers, desired actions, messages, and communication channels.

• Develop consistent narratives and tailored value propositions for patients, schedulers, operations, and providers.

• Coordinate communications for nationwide launches, significant releases, and workflow modifications.

• Collaborate with Customer Success on campaigns that enhance platform usage, introduce new capabilities, and support site-level interventions.

• Provide Network Growth, Commercial Sales, and Partnerships teams with value propositions, outreach initiatives, presentations, case studies, and market-specific messaging.

• Convert validated data, customer insights, and field experiences into executive narratives, stakeholder updates, and customer-facing documents.

• Work with Data & Insights to establish campaign metrics, assess effectiveness, and update strategies as needed.

• Oversee the communications calendar, content standards, review and approval processes, and production resources.

• Evaluate audiences, materials, and channels, and recommend necessary staffing, production support, and budget for scaling efforts.

• Report directly to the EVP of Business Operations & Strategy.

⛳️ Requirements

• A minimum of 7 years' experience in marketing, strategic communications, or product marketing for complex technology, healthcare, or enterprise services, including leadership experience.

• Proven success in driving product or process adoption across diverse stakeholder groups.

• Demonstrated experience in executing campaigns from audience strategy through content creation and assessment.

• Exceptional writing and executive communication abilities, with a focus on producing high-quality deliverables.

• Proficient in interpreting data and research, translating findings into credible, evidence-based messaging.

• Capability to collaborate with executives and operational leaders in complex, multi-stakeholder environments.

• Preferred: Experience with the Department of Veterans Affairs, VA Community Care, or other federal government or healthcare programs.

• Preferred: Experience working with large health systems or in healthcare scheduling and access.

• Preferred: Background in B2B provider, partner, or sales enablement marketing.

• Preferred: Experience in establishing a marketing or communications function and managing a combination of staff and contracted resources.

• Must be a US Citizen or Permanent Resident; EAD does not qualify.

• Must be able to work remotely from a state within the United States.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Comprehensive health, dental, and vision insurance.

• Flexible work arrangements and remote work options.

• Professional development opportunities and ongoing training.

• Supportive work environment with a focus on work-life balance.