Director of Marketing, Growth & Strategy

This is a fully remote position, open to applicants in Illinois.

📋 Description

• Create and implement marketing strategies that drive qualified leads, enhance the sales pipeline, and foster revenue growth.

• Design, test, and refine demand-generation campaigns utilizing conversion metrics, acquisition costs, and marketing return on investment.

• Leverage AI tools, automation, both paid and organic digital marketing, SEO, AEO, and innovative social media formats.

• Organize and manage trade shows, webinars, industry events, and strategic collaborations that yield measurable sales opportunities.

• Craft persuasive messaging and distinct product campaigns.

• Supervise CRM systems, automation processes, analytics, reporting, as well as the work of contractors and agencies.

• Collaborate with executive leadership, sales, product, and engineering teams on growth initiatives.

⛳️ Requirements

• 3 to 7 years of pertinent experience in B2B technology, SaaS, growth marketing, demand generation, or strategic marketing.

• Proven history of generating qualified leads, creating sales pipelines, and achieving measurable revenue outcomes.

• Robust analytical skills along with hands-on experience in digital campaigns, CRM systems, marketing automation, and performance analytics.

• Practical knowledge in implementing AI-driven marketing tools, automation systems, and new digital or social marketing strategies.

• Experience in executing and assessing industry events, trade shows, or partnership ventures.

• An entrepreneurial mindset, resourceful, and capable of executing independently within a lean budget and team environment.

• Excellent communication, problem-solving, and collaborative skills across various functions.

• Willingness and capability to travel around 30% of the time.

• Experience in early-stage B2B technology startups is preferred.

• Familiarity with video telematics, fleet management, transportation technology, field service software, or similar industries is advantageous.

• Background in developing technical marketing automation or AI-driven workflows is preferred.

• Experience in building marketing programs or functions from the ground up is preferred.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Opportunities for professional development and career advancement.

• Flexible working hours and a supportive work environment.

• Health and wellness benefits.