Senior Director of Marketing

This is a fully remote position, open to applicants in Texas.

📋 Description

• Take ownership of the comprehensive marketing strategy and annual planning that aligns with company revenue, budgets, and growth goals.

• Oversee the marketing P&L and allocate budget effectively across paid, owned, and earned channels.

• Promote data-driven decision-making through marketing attribution, customer analytics, and performance modeling.

• Report on marketing performance, insights, and strategic recommendations to both internal and external stakeholders.

• Identify and implement strategic growth opportunities, including new channels, partnerships, activations, and customer segments.

• Lead the customer acquisition strategy across paid media, SEO, email, SMS, and other platforms.

• Develop video and written content briefs while driving storytelling, experimentation, community growth, and performance optimization.

• Enhance SEO and AI content optimization efforts.

• Manage the annual paid media budget and optimize spending based on channel performance and attribution modeling.

• Oversee the complete creator and influencer programs from start to finish.

• Cultivate marketing partnerships with Walt Disney World, Disneyland, and Universal Orlando.

• Negotiate marketing collaborations, content partnerships, and joint promotional opportunities.

• Act as the business lead and creator liaison at 6–8 annual creator activations requiring travel to California and Florida.

• Investigate and implement AI-driven tools for content production, campaign performance, and customer engagement.

• Lead, mentor, and develop the marketing team.

• Manage relationships with agency partners, freelancers, and strategic creator partners.

• Set team goals, KPIs, accountability frameworks, performance reviews, and development plans.

• Encourage experimentation, data-driven decision-making, continuous improvement, and a customer-centric approach.

• Supervise brand strategy and content roadmap.

• Craft messaging and positioning while conducting competitive analysis.

• Ensure brand consistency and excellence in customer experience across all touchpoints.

• Oversee the marketing technology stack, which includes content administration, SMS, analytics, automation, and AI tools.

• Assess and adopt martech solutions to enhance efficiency and campaign performance.

⛳️ Requirements

• A Bachelor's degree in Marketing, Business, Communications, or a related field is required.

• An MBA or advanced degree is preferred.

• A minimum of 8 years of progressive marketing leadership experience.

• Proven success in owning marketing strategy, budget, and P&L in a direct-to-consumer and e-commerce context.

• Demonstrated expertise in performance marketing across paid social (Meta, TikTok, YouTube), SEO, email, and SMS.

• Hands-on experience in managing large-scale media budgets and optimizing for CPA and ROAS.

• Extensive experience in building and managing creator and influencer programs.

• Familiarity with partner identification, contract negotiation, campaign management, and ROI measurement.

• Strong background in brand and content strategy.

• Experience in leading, developing, and motivating marketing teams.

• Experience managing co-op marketing partnerships and negotiating joint promotional opportunities.

• Familiarity with the theme park or travel industry is a significant advantage.

• Advanced analytical skills with marketing attribution modeling, GA4, customer analytics, and performance reporting.

• An entrepreneurial mindset with the ability to think strategically and execute tactically.

• Strong executive presence and communication skills.

• Experience presenting marketing strategies and performance to senior leadership and external partners.

• A passion for travel and family experiences.

• Genuine enthusiasm for theme parks.

• Ability to build brands or teams from a foundational level.

🏝️ Benefits

• Medical, Dental & Vision coverage.

• 401k matching program.

• Short Term Disability insurance.

• Long Term Disability (Company Paid).

• Company Paid Basic Life and AD&D insurance.

• Additional Voluntary Benefits available.

• Flexible Work Arrangements.

• 3 Weeks of PTO + 5 Personal Days.

• Paid Holiday Break from Christmas to New Year.

• Paid Holidays throughout the year.

• Access to Fitness Centers (location dependent).

• Annual Day of Giving.

• $1000 per year in Tickets-At-Work gift cards for full-time employees.