Director, Marketing Programs

This is a fully remote position, open to applicants in Kansas.

📋 Description

• Design and spearhead Optiv's enterprise marketing programs and events strategy.

• Manage Optiv's extensive portfolio of corporate, national, regional, partner, client, executive, industry, internal, and CSR events.

• Create a multi-year roadmap that promotes pipeline growth, enhances customer engagement, aligns with partners, and differentiates the market.

• Establish governance for the portfolio, including prioritization, investment criteria, operating standards, and frameworks for measurement.

• Guarantee consistent brand experiences, operational excellence, and measurable outcomes across various event types and regions.

• Provide guidance to senior and executive leaders regarding program strategy, audience engagement, and investment choices.

• Oversee the planning, execution, and assessment of integrated corporate, national, and regional marketing programs.

• Craft and implement curated marketing experiences linked to campaigns, corporate initiatives, regional growth, and partner activities.

• Collaborate with Demand Generation, Partner Marketing, Field Marketing, Brand and Communications, Creative, Digital Marketing, Content, and Marketing Operations teams.

• Work closely with Sales GTM leadership and regional sales leaders to deliver programs that support pipeline development, acceleration, and conversion.

• Supervise event prospectuses, sponsorship packages, budgets, contract negotiations, reconciliations, event recaps, and performance reporting.

• Manage Optiv's company merchandise program, covering budget, vendors, product strategy, inventory, and internal support.

• Oversee the marketing program budget and MDF forecast; collaborate on MDF, DDF, PDF, and BDF generation.

• Cultivate OEM and alliance relationships while expanding co-marketing and funding opportunities.

• Direct joint marketing plans that support business initiatives, technology solutions, solution priorities, and co-innovation efforts.

• Organize executive roundtables, advisory forums, and engagements with industry stakeholders.

• Lead the planning and strategy for Optiv Kick Off, focusing on content, logistics, executive engagement, sponsorships, partner participation, budget, attendee experience, and evaluation.

• Manage multi-million-dollar budgets associated with events, marketing programs, internal gatherings, sponsorships, and CSR initiatives.

• Set KPIs and deliver executive reporting on performance, engagement, pipeline contributions, sponsorship utilization, value delivery, and ROI.

• Analyze results and market insights to optimize the portfolio and reallocate resources effectively.

• Assess and adopt event technology, automation, and measurement capabilities.

• Lead relationships with agencies, contractors, and vendors, including selection, negotiation, performance management, and financial stewardship.

• Mentor, train, and develop a high-performing marketing programs and events team.

• Define team priorities, objectives, metrics, operating models, and standards.

• Enhance team capabilities through coaching, performance management, career development, workforce planning, and succession strategies.

• Promote accountability, collaboration, innovation, continuous improvement, and data-driven decision-making.

• Oversee event agencies, contractors, consultants, and surge resources.

• Adhere to policies and standards while performing additional duties as assigned.

⛳️ Requirements

• A Bachelor's degree in Marketing, Business, Communications, or a related field is required.

• Over 10 years of progressive experience in event marketing, experiential marketing, field marketing, or marketing programs within a complex B2B environment.

• 4–7 years of experience leading and developing high-performing teams, including remote or hybrid teams.

• Proven success in managing large-scale enterprise event portfolios and integrated marketing programs with measurable business outcomes.

• Experience in cybersecurity, technology, consulting, or professional services is preferred.

• Demonstrated ability to manage multi-million-dollar budgets, sponsorships, and partner-funded initiatives, including MDF, Co-Op, and BDF.

• Experience in advising and collaborating with senior and executive leaders while influencing decisions across a matrixed organization.

• Familiarity with marketing automation, CRM, financial, and event management platforms such as Marketo, Salesforce, NetSuite, Cvent, or similar tools.

• Strategic leadership skills, business acumen, and the capability to translate enterprise objectives into actionable programs and portfolio decisions.

• Expertise in event strategy, experiential marketing, integrated marketing programs, demand generation, pipeline measurement, and marketing attribution.

• Strong executive presence along with exceptional communication, presentation, negotiation, and stakeholder management skills.

• Proficient financial, analytical, organizational, project management, and operational planning skills.

• Ability to navigate through ambiguity, manage competing priorities, and foster alignment across complex cross-functional initiatives.

• Willingness to travel up to 25% for planning, site visits, corporate and industry events, executive engagement, and onsite event leadership.

🏝️ Benefits

• Inclusive Employee Resource Groups.

• Work/life balance.

• Professional training resources.

• Opportunities for creative problem-solving and tackling unique, complex projects.

• Volunteer opportunities through “Optiv Chips In.”

• Technology and equipment necessary for remote work or work-from-home arrangements, where applicable.