Senior Director of Marketing

This is a fully remote position, open to applicants in Florida.

📋 Description

• Take charge of the overarching marketing strategy and annual planning in alignment with revenue, budget, and growth goals.

• Oversee the marketing P&L and budget distribution across paid, owned, and earned media channels.

• Foster data-driven decision-making through marketing attribution, customer analytics, and performance modeling.

• Share marketing performance, insights, and strategic recommendations with stakeholders.

• Discover and implement growth opportunities across various channels, partnerships, and customer segments.

• Lead the customer acquisition strategy via paid media, SEO, email, SMS, and other channels.

• Generate briefs for video and written content.

• Enhance SEO and AI content optimization efforts.

• Manage paid media budgets and refine spending based on channel performance and attribution.

• Oversee creator and influencer programs, which include partner identification, contracts, campaign briefs, and performance tracking.

• Establish marketing partnerships with Walt Disney World, Disneyland, and Universal Orlando.

• Negotiate marketing collaborations and content partnerships.

• Act as the business lead and creator liaison at 6–8 creator activations each year, including travel to California and Florida.

• Implement AI-driven tools for content creation, campaign performance, and customer engagement.

• Lead, mentor, and develop the marketing team.

• Manage relationships with agencies, freelancers, and strategic creators.

• Set team goals, KPIs, accountability frameworks, performance reviews, and development plans.

• Supervise brand strategy and content roadmap.

• Develop brand positioning, perform competitive analysis, and ensure brand consistency.

• Oversee the marketing technology stack, including content administration, SMS, GA4, attribution, automation, and AI tools.

• Assess and adopt marketing technology solutions.

⛳️ Requirements

• A Bachelor’s degree in Marketing, Business, Communications, or a related field is required.

• An MBA or advanced degree is preferred.

• Over 8 years of progressive marketing leadership experience.

• Proven success in owning marketing strategy, budget, and P&L within a direct-to-consumer and e-commerce context.

• Expertise in performance marketing across paid social (Meta, TikTok, YouTube), SEO, email, and SMS.

• Experience in managing large-scale media budgets and optimizing for CPA and ROAS.

• Background in building and managing creator and influencer programs.

• Proficient in partner identification, contract negotiation, campaign management, and ROI measurement.

• Strong expertise in brand and content strategy.

• Ability to lead, develop, and motivate marketing teams.

• Experience in managing co-op marketing partnerships and negotiating joint promotional opportunities.

• Familiarity with the theme park or travel industry is highly desirable.

• Advanced analytical skills with marketing attribution modeling, GA4, customer analytics, and performance reporting.

• Entrepreneurial mindset with a tactical execution ability.

• Strong executive presence and excellent communication skills.

• Experience in presenting marketing strategy and performance to senior leadership and external partners.

• A passion for travel, family experiences, and theme parks.

🏝️ Benefits

• Medical, Dental & Vision coverage.

• 401k Match.

• Short Term Disability.

• Long Term Disability (Company Paid).

• Company Paid Basic Life and AD&D insurance.

• Additional Voluntary Benefits.

• Flexible Work Arrangements.

• 3 Weeks of PTO + 5 Personal Days.

• Paid Holiday Break from Christmas to New Year.

• Paid Holidays.

• Access to Fitness Centers (location dependent).

• Annual Day of Giving.

• $1000 per year in Tickets-At-Work gift cards for full-time employees.