Product Marketing Director – Identity Security

This is a fully remote position, open to applicants in New York.

📋 Description

• Lead the go-to-market strategy for CHEQ's Identity Security solution.

• Define the Ideal Customer Profile (ICP), key personas, and the buying committee encompassing CISOs and security leadership, as well as Application Security, Fraud and Risk, and Trust & Safety teams.

• Transform product vision and research into a coherent market narrative and category story.

• Oversee positioning, messaging, and value propositions.

• Conduct message testing with initial customers and design partners.

• Collaborate with Product and Sales leadership to shape pricing, packaging, and the go-to-market playbook.

• Engage in roadmap reviews and regular syncs with Product and Research teams.

• Co-manage launch readiness alongside the Chief Product Officer (CPO).

• Incorporate customer, market, and competitive insights into product decision-making.

• Develop sales and marketing materials, including solution briefs, presentations, battle cards, customer case studies, and demo narratives.

• Provide training for Sales, Solutions Engineering, and Customer Success teams on discovery processes, objection handling, and competitive insights.

• Collaborate with Demand Generation on audience insights, messaging strategies, and promotional offers.

• Create joint value propositions, integration narratives, and partner enablement and co-marketing content.

• Construct positioning, narrative, and sales toolkit; launch Identity Security in the market and assist in acquiring the first customers.

• Report directly to the Head of Marketing while partnering with the CPO, Product, Research, Sales, Demand Generation, Solutions Engineering, Customer Success, and other business partners.

⛳️ Requirements

• Must be based in the United States.

• A minimum of 8 years of B2B product marketing experience, including responsibility for positioning, product launches, content creation, and sales enablement.

• Experience in building product marketing for a new product, category, or company from its inception.

• Proven track record in marketing to security, identity & access management, and fraud & risk buyers, including CISOs, Application Security, Fraud & Risk, CIAM, and Trust & Safety teams.

• Demonstrated experience collaborating closely with Sales teams targeting these buyers, with a solid understanding of their evaluation and purchasing processes.

• Ability to comprehend technical products, APIs, and integrations and articulate their value to both technical and business audiences.

• Comfortable navigating ambiguity and exercising judgment to prioritize tasks when little structure is present.

• Excellent English writing and presentation skills, with the capability and willingness to independently create substantial content.

• Strong research, analytical, and cross-functional collaboration abilities.

• Experience in marketing solutions that safeguard customer accounts, manage authentication and access, detect bots, or prevent online fraud and abuse.

• Experience working with technology and business partners on joint messaging, campaigns, and sales enablement initiatives.

• Awareness of how AI agents are transforming the identification of users, risk assessment, and decision-making regarding permissible activities.

🏝️ Benefits

• A variable component may be included in the overall compensation package.