Senior Director, Marketing Web Product, UX, Digital Experience

This is a fully remote position, open to applicants in United States.

📋 Description

• Define and spearhead DeVry University’s digital experience strategy encompassing web product management, user experience, SEO, AI-driven discovery optimization, and conversion performance.

• Take ownership of the vision, roadmap, innovation strategy, and business outcomes for DeVry.edu.

• Drive the transformation of DeVry.edu into a high-performing, intelligent, conversion-centric digital ecosystem.

• Propel organic growth, engagement, conversion performance, and scalable web capabilities.

• Lead the university’s digital experience transformation initiatives.

• Oversee strategic enhancements across web products, UX, SEO, AI discoverability, and digital engagement.

• Act as a thought leader in modern digital experiences, AI-driven discovery, search evolution, and web innovation.

• Influence stakeholders across Marketing, IT, Enrollment, Analytics, and various leadership teams.

• Cultivate and develop a high-performing team culture.

• Collaborate with IT, Enrollment, Analytics, Brand, Content, and technology teams on digital projects, content architecture, SEO, AI discoverability, integrations, CMS capabilities, and site performance.

• Set KPIs, forecasting models, testing priorities, dashboards, and performance reporting metrics.

• Define and implement the website product strategy and roadmap.

• Enhance website navigation, information architecture, landing pages, mobile experiences, and conversion pathways.

• Establish experimentation and Conversion Rate Optimization (CRO) programs, including A/B testing, multivariate testing, and personalization efforts.

• Create business cases and prioritization frameworks for digital investments.

• Lead SEO, AIO, and GEO strategies aimed at improving organic visibility, search rankings, traffic quality, and conversion outcomes.

• Advance technical SEO initiatives, focusing on structured data, site speed, crawlability, indexation, internal linking, semantic content architecture, and accessibility.

• Manage agency relationships that support SEO, UX research, analytics, accessibility, and digital optimization efforts.

• Drive UX enhancements across navigation, mobile-first experiences, accessibility, content discoverability, engagement flows, and conversion pathways.

• Ensure compliance with ADA standards, responsive design, accessibility, and performance optimization.

• Own the CMS strategy, digital experience platform evolution, and related integrations.

• Assess and implement emerging technologies and AI capabilities.

• Foster data-driven decision-making and cultivate a culture of measurement, experimentation, and continuous optimization.

⛳️ Requirements

• Over 10 years of experience in digital product leadership, including web, UX, SEO, digital experience optimization, lead generation, and acquisition marketing.

• Bachelor’s degree in marketing, business, computer science, digital media, or a related field.

• Proven expertise in website strategy, UX optimization, SEO, conversion optimization, and digital experience transformation.

• Experience in highly regulated industries, preferably in education.

• Strong grasp of evolving search behaviors, AI-driven discovery, generative search experiences, AI optimization (AIO), and Generative Engine Optimization (GEO).

• Mastery of technical and content SEO best practices, including Google EEAT guidelines, structured content, semantic search, and organic growth strategies.

• Experience in leading website modernization initiatives and creating audience-first digital experiences that deliver measurable business impact.

• Solid understanding of customer journeys, personalization strategies, and behavioral optimization in digital environments.

• Practical experience with CMS platforms such as Adobe Experience Manager, Drupal, or similar; Google Analytics; SEO platforms; testing tools; and modern web technologies.

• Data-driven mindset complemented by strong analytical, experimentation, and problem-solving skills.

• Proficient in project leadership and stakeholder management.

• Excellent communication and executive presentation skills.

• Experience in leading and developing high-performing teams in fast-paced, performance-oriented settings.

• Capability to deliver high-quality work on schedule and within budget.

🏝️ Benefits

• Comprehensive health and wellness benefits.

• Opportunities for professional development and continuous learning.

• Flexible work arrangements and a supportive work environment.