Senior Director, Marketing Web Product, UX, Digital Experience

This is a fully remote position, open to applicants in United States.

📋 Description

• Define and spearhead DeVry University’s digital experience strategy encompassing web product management, UX, SEO, AI-driven discovery optimization, and conversion performance.

• Own the vision, roadmap, innovation strategy, and business outcomes for DeVry.edu.

• Drive digital experience transformation guided by audience insights, competitive analysis, AI search trends, and contemporary web best practices.

• Lead strategic enhancements across web products, UX, SEO, AI discoverability, and digital engagement.

• Collaborate with Marketing, IT, Enrollment, Analytics, Academic, Brand, and Content stakeholders to align priorities and achieve measurable outcomes.

• Build and nurture a culture of high performance within the team.

• Define and implement the website product strategy and roadmap aimed at improving engagement, discoverability, usability, and enrollment growth.

• Oversee website modernization, navigation, information architecture, landing pages, mobile experiences, conversion pathways, experimentation, CRO, A/B testing, multivariate testing, and personalization.

• Develop business cases, prioritization frameworks, roadmap reporting, and provide executive-level visibility into performance metrics.

• Lead strategies for SEO, AIO, GEO, AI discovery, organic visibility, search ranking, traffic quality, and conversions.

• Enhance technical SEO through structured data/schema markup, site speed, crawlability/indexation, internal linking, semantic content architecture, and accessibility.

• Collaborate with content teams on Google EEAT, helpful content, search intent, and AI discoverability.

• Manage agency relationships that support SEO, UX research, analytics, accessibility, and digital optimization.

• Drive UX enhancements in navigation, mobile-first experiences, accessibility, content discoverability, engagement flows, and conversion pathways.

• Ensure ADA compliance, responsive design, accessibility, and performance optimization.

• Own the CMS strategy, digital experience platform evolution, and integrations across analytics, personalization, and optimization technologies.

• Define KPIs, dashboards, forecasts, and reporting linked to traffic quality, engagement, conversion, and enrollment outcomes.

• Assess and implement emerging technologies and AI capabilities while ensuring thorough measurement and continuous optimization.

⛳️ Requirements

• 10+ years of experience in digital product leadership across web, UX, SEO, digital experience optimization, lead generation, and acquisition marketing.

• Bachelor's degree in marketing, business, computer science, digital media, or a related field.

• Proven expertise in website strategy, UX optimization, SEO, conversion optimization, and digital experience transformation.

• Experience in highly regulated industries – EDU preferred.

• Strong understanding of evolving search behaviors, AI-driven discovery, generative search experiences, AI optimization (AIO), and Generative Engine Optimization (GEO).

• Demonstrated mastery of technical and content SEO best practices, including Google EEAT guidance, structured content, semantic search, and organic growth strategies.

• Experience leading website modernization initiatives and creating audience-first digital experiences that yield measurable business impact.

• Strong understanding of customer journeys, personalization strategies, and behavioral optimization in digital environments.

• Hands-on experience with CMS platforms such as Adobe Experience Manager, Drupal, or similar; Google Analytics; SEO platforms; testing tools; and modern web technologies.

• Data-driven mindset with robust analytical, experimentation, and problem-solving skills.

• Excellent project leadership and stakeholder management capabilities.

• Strong communication and executive presentation skills.

• Experience in leading and developing high-performing teams in fast-paced, results-driven environments.

• Proven ability to deliver high-quality work on schedule and within budget.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health and wellness benefits.

• Opportunities for professional development and continuous learning.

• Flexible work arrangements and a supportive work environment.