Senior Director, Marketing Operations

This is a fully remote position, open to applicants in United States.

📋 Description

• Act as a strategic partner and informal COO/Chief of Staff to the CMO, influencing marketing strategy, planning, and organizational priorities.

• Oversee the marketing leadership operating cadence, which includes staff meetings, planning offsites, budget assessments, and preparations for executive/board quarterly business reviews (QBR).

• Convert company and go-to-market (GTM) strategies into a marketing operating plan complete with objectives, responsible parties, and metrics.

• Create board- and executive-level reports that link marketing investments to pipeline, revenue, and efficiency results.

• Manage the marketing technology ecosystem that facilitates lead-to-opportunity processes, including automation, scoring, routing, and attribution tools.

• Design and enhance the entire lead-to-opportunity workflow and marketing-sales transitions.

• Establish and uphold definitions for Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs), scoring models, and Service Level Agreements (SLAs) for lead flow.

• Collaborate with IT and business systems on platform architecture, integrations, and the marketing systems roadmap.

• Supervise top-of-funnel assessment cycles, pipeline evaluations, funnel conversion analysis, and campaign performance reporting.

• Facilitate and refine the marketing QBR process for leadership and the board.

• Develop and maintain dashboards and forecasting models to provide visibility into funnel health.

• Lead a near-shore team based in Mexico focused on data governance.

• Implement data governance policies and processes to ensure the integrity of lead, account, and campaign data.

• Align data practices with the company's governance, privacy, and SOX/IPO readiness standards.

⛳️ Requirements

• Over 10 years of experience in Marketing Operations, Revenue Operations (RevOps), or GTM Strategy.

• At least 3 years in a senior leadership position working directly with a CMO or senior marketing executive.

• Proven experience acting in a COO/Chief of Staff capacity, managing strategy, planning, and reporting processes.

• Extensive hands-on experience with marketing automation tools such as Marketo, HubSpot, or Eloqua.

• Background in integrating marketing automation systems with Salesforce for lead-to-opportunity workflows.

• Specific experience with implementing AI technologies, such as AI Sales Development Representatives (SDRs) or AI-driven lead scoring methodologies.

• A solid record of building and presenting QBR and planning materials at the board or executive level.

• Experience in managing distributed or near-shore/offshore teams, particularly in data operations or governance.

• Strong analytical and forecasting capabilities.

• Proficient in funnel metrics, attribution modeling, and reporting on marketing-sourced/influenced pipelines.

• Experience in organizations scaling toward IPO or operating as public companies is a significant advantage.

• A Bachelor’s degree is mandatory.

• An MBA or equivalent advanced degree is preferred.

• Successful completion of a thorough criminal background check, education verification, and employment verification upon conditional job offer.

🏝️ Benefits

• Purposeful work.

• A culture that encourages innovation.

• Excellent career advancement opportunities.

• Competitive salary packages.

• A meaningful bonus program.

• Comprehensive healthcare coverage.

• Pension and retirement matching.

• Extensive life insurance options.

• Employee assistance programs.

• Various time off plans.

• Paid company holidays.

• Equity opportunities.