Senior Director, Marketing & Communications

This is a fully remote position, open to applicants in Canada.

📋 Description

• Create and implement a comprehensive global marketing strategy that aligns with corporate goals, expansion targets, and business development requirements.

• Direct brand positioning efforts and ensure adherence to established brand standards.

• Supervise marketing initiatives, including campaigns, presentations, digital content, videos, advertising, promotional materials, and customer-facing resources.

• Formulate strategies for corporate events, trade shows, conferences, partnerships, and sponsorships.

• Collaborate with Business Development and executive leadership on client pursuits and strategic projects.

• Design and implement internal communications that foster employee engagement, culture, organizational alignment, and change initiatives.

• Draft executive messages, employee announcements, leadership updates, All Employee Calls, and communications for significant corporate initiatives.

• Develop and execute an external communications strategy encompassing corporate messaging, press releases, media statements, website content, social media, announcements, and executive communications.

• Manage media relations and nurture relationships with industry and business media outlets.

• Assist senior leaders with interviews, speeches, presentations, strategic messaging, and public engagements.

• Spearhead crisis communications planning and coordinate responses during critical business situations.

• Establish and manage Government Relations priorities, advisors, mandates, budgets, reporting, stakeholder strategies, advocacy campaigns, and government-facing messaging.

• Monitor developments in government, defense, procurement, policy, and regulations.

• Evaluate advisor performance and oversee external support contracts and budgets.

• Lead, mentor, and develop the marketing and communications team.

• Manage departmental operating budgets and relationships with external service providers.

• Set performance indicators and report on outcomes, risks, priorities, and resource needs.

⛳️ Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, Journalism, Business Administration, Political Science, or a related discipline.

• A minimum of 10 years of progressively responsible experience in marketing and communications, including senior leadership roles.

• Proven experience in leading both internal and external communications, brand strategy, media relations, and integrated marketing initiatives.

• Demonstrated capability in team leadership and managing cross-functional projects.

• Experience overseeing external agencies, consultants, contracts, budgets, and performance metrics.

• Familiarity with managing Government Relations agencies, public affairs advisors, or stakeholder engagement programs is a significant advantage.

• Background in defense, government-facing, or highly regulated industries is considered beneficial.

• Strategic leadership in marketing and communications.

• Expertise in brand stewardship and reputation management.

• Outstanding written, verbal, presentation, and executive communication abilities.

• Strong skills in agency governance, contract management, and budget oversight.

• Sound judgment with the ability to navigate sensitive, complex, or high-profile issues.

• Strong business acumen and capability to translate strategy into clear communication and marketing priorities.

• Executive presence and the ability to advise and influence senior leaders.

• Effective leadership abilities, including coaching, delegation, and prioritization skills.

• Strong project management capabilities with the ability to manage multiple initiatives in a fast-paced environment.

• Bilingualism in English and French, particularly with strong English writing skills, is preferred.

• Willingness to travel domestically and internationally.

• Availability to assist with events, stakeholder engagements, or urgent communications outside standard business hours.

• Eligibility for required security clearances and Controlled Goods access may be necessary.

• Controlled Goods Clearance and Level 2 Secret Clearance are required.

🏝️ Benefits

• Opportunities for professional development and career growth.

• Collaboration across various disciplines and cultures on both local and global scales.

• Flexible work schedule.

• Attractive benefits package.