Director of Marketing

This is a fully remote position, open to applicants in Virginia.

📋 Description

• Develop and steer CyberSheath’s yearly and quarterly marketing strategy alongside executive leadership, Sales, Solution Engineering, Customer Success, and Service Delivery.

• Identify target segments, ideal customer profiles, buyer personas, market priorities, and account-tiering strategies tailored for defense contractors and subcontractors addressing CMMC, DFARS, and NIST SP 800-171 requirements.

• Create comprehensive go-to-market plans for offerings including managed compliance, managed security, managed IT, assessments, implementations, and secure enclave solutions.

• Set marketing priorities, allocate budgets, define milestones, establish operating cadences, and outline performance expectations in relation to revenue goals.

• Oversee demand generation from initial awareness to opportunity creation while promoting pipeline quality, velocity, conversion, and revenue contributions.

• Design and enhance multi-channel campaigns spanning digital advertising, search, email nurturing, webinars, content syndication, events, partner marketing, social media, and account-based marketing.

• Develop account-based marketing initiatives and nurture paths for key accounts and members of the buying committee.

• Manage brand strategy, voice, positioning, messaging architecture, website content, conversion paths, content governance, SEO priorities, and enhancements to user experience.

• Direct thought leadership and content creation, which includes articles, regulatory explainers, blogs, guides, case studies, solution briefs, webinars, customer stories, and presentations for events.

• Convert technical and regulatory topics into user-friendly, commercially viable content.

• Create sales-enablement materials and provide revenue teams with consistent messaging aligned with the buyer's journey.

• Coordinate industry events, trade shows, conferences, webinars, executive programs, field marketing, and partner co-marketing initiatives.

• Implement metrics-driven marketing operations, including dashboards, executive reporting, attribution, campaign management, and budget adherence.

• Assess and refine marketing technologies, vendors, agencies, freelancers, and internal resources.

• Recruit, nurture, mentor, and maintain a high-performing marketing team.

• Craft a distinctive market narrative, ensure predictable qualified-opportunity generation, facilitate cross-functional alignment, uphold trusted funnel reporting, scale content, boost conversion rates, and achieve measurable outcomes in field and partner marketing.

⛳️ Requirements

• Bachelor’s degree in marketing, business, communications, or a related discipline; equivalent professional experience is acceptable.

• Over 8 years of progressive B2B marketing experience, with at least 3 years in a leadership position.

• Proven success in developing and executing marketing strategies that yield measurable pipeline, revenue, and market expansion.

• Experience in marketing intricate B2B services, technology solutions, cybersecurity products, managed services, compliance solutions, SaaS, or enterprise IT services.

• Strong expertise in demand generation, account-based marketing, content strategy, digital marketing, field marketing, campaign operations, and marketing analytics.

• Background in supporting sales teams with lengthy, complex sales cycles involving multiple economic, technical, and operational stakeholders.

• Demonstrated capability to convert technical concepts into customer-centric positioning, messaging, and content.

• Exceptional communication, presentation, writing, and stakeholder management abilities.

• Experience in managing budgets, agencies, vendors, and marketing technology platforms.

• Proven track record of building and leading high-performing teams in dynamic, growth-focused environments.

• Analytical mindset with proficiency in funnel metrics, attribution, conversion analysis, pipeline reporting, and optimizing campaign performance.

• Preferred: Background in cybersecurity, cybersecurity compliance, managed security services, managed IT services, GRC, risk management, or regulated technology sectors.

• Preferred: Knowledge of the Defense Industrial Base, federal contracting, CMMC 2.0, DFARS, NIST SP 800-171, FedRAMP, CUI, or government cloud environments.

• Preferred: Experience marketing to defense contractors, manufacturers, engineering firms, federal contractors, or regulated mid-market organizations.

• Preferred: Background working in a private equity-backed or high-growth business setting.

• Preferred: Familiarity with CRM, marketing automation, web analytics, SEO, paid media, intent data, ABM, and attribution tools.

• Preferred: Experience launching services, entering new markets, repositioning a brand, or scaling a marketing organization.

🏝️ Benefits

• Fully remote work arrangement.

• Occasional travel for industry events and offsite meetings.