Product Marketing Director – AI Workforce, Insights & Analytics

This is a fully remote position, open to applicants in South Carolina.

📋 Description

• Define, plan, and implement go-to-market strategies for integrated products in collaboration with Product Management, Marketing, and Sales/Account Management.

• Develop engaging and distinct product messaging and positioning, supported by quantifiable proof points.

• Create marketing and sales materials, including presentations, case studies, battlecards, playbooks, and competitive assessments.

• Produce sales and customer success training resources that cover industry trends, buyer personas, pain points, solutions, sales strategies, and competitive differentiation.

• Engage with customers at events and key touchpoints to enhance awareness and drive adoption.

• Collaborate with Demand Generation on account and segment targeting, messaging, and promotional strategies.

• Provide competitive intelligence and strategic recommendations for achieving success at both account and competitor levels.

• Co-develop marketing websites and digital journeys tailored to the needs of prospects and buyers.

• Partner with Product Management to identify and prioritize product capabilities based on customer requirements.

• Lead product launches, coordinate resources, analyze key performance indicators, and identify areas for improvement.

⛳️ Requirements

• Approximately 10 years of experience in B2B SaaS product marketing.

• Mastery of essential product marketing skills, including value proposition development, go-to-market strategy, audience segmentation, product launches, content creation, sales enablement, and market research.

• Proven track record of establishing strong relationships with product management, sales, and cross-functional teams.

• Exceptional communication, storytelling, and presentation abilities.

• Strong project management skills to effectively plan and execute multiple workstreams concurrently.

• Bachelor's degree in marketing, business, computer science, or engineering.

• Creative storytelling capabilities for complex products.

• Strong analytical skills and the ability to provide data-driven recommendations.

• Comfort with technology and aptitude for learning product UI/UX, workflows, and customer value.

• In-depth understanding of B2B marketing and sales processes.

• Ability to lead and influence cross-functional teams.

• An MBA, prior experience launching AI-based products, and experience in marketing Multifamily property management software are advantageous but not mandatory.

🏝️ Benefits

• Health, dental, and vision insurance.

• Retirement savings plan with company match.

• Paid time off and holidays.

• Professional development opportunities.

• Performance-based bonus based on position.