Senior Director, Marketing

This is a fully remote position, open to applicants in Tennessee.

📋 Description

• Take charge of the digital marketing strategy and execution for Bible Gateway.

• Propel the growth of Bible Gateway Plus through extensive customer acquisition and enhanced retention efforts.

• Oversee planning and messaging for both seasonal and evergreen campaigns across various channels, including Meta, YouTube, email, SMS, and push notifications.

• Modify marketing strategies based on data insights to meet growth objectives.

• Direct the implementation and testing of funnel marketing strategies across multiple site entry points.

• Spearhead retention initiatives aimed at boosting subscriber engagement, minimizing churn, and maximizing lifetime value.

• Manage revenue growth, engagement, conversion, retention, marketing spend efficiency, forecasts, budgets, and cross-channel resource distribution.

• Establish and lead the marketing analytics function, linking data feedback to marketing and product teams.

• Evaluate data to extract marketing and product enhancement insights.

• Integrate customer insights, market research, and digital analytics into practical marketing strategies.

• Direct organic growth through traditional search, AI-driven discovery, and emerging channels.

• Lead, mentor, and coach a team of more than 5 marketers.

⛳️ Requirements

• Over 10 years of experience in digital marketing within a DTC/B2C environment.

• At least 5 years of experience in team leadership roles.

• Required experience in DTC/B2C marketing.

• Strong practical knowledge of CRM, email, social media, and paid media strategies.

• Comprehensive understanding of channel optimization and integration.

• Experience managing substantial performance marketing budgets with accountability for revenue and ROAS targets.

• Strong grasp of CAC, LTV, ROAS, and other marketing performance indicators.

• Background in funnel marketing, including landing page development, paid media strategies, and A/B testing.

• Profound understanding of customer journey mapping, audience segmentation, personalization, testing, and marketing analytics.

• Experience in recruiting and developing marketing teams and processes.

• Proven track record of leading marketing transformation initiatives.

• Capability to make principled, informed, and prompt decisions while achieving cross-functional alignment.

• A passion for delivering exceptional digital experiences.

• Subscription experience is highly preferred.

🏝️ Benefits

• A comprehensive and highly competitive benefits package.

• Physical health benefits.

• Retirement and savings benefits.

• Caregiving benefits.

• Emotional wellbeing benefits.

• Transportation benefits.

• Elective benefits that employees can choose to suit their needs and personal circumstances.