Chief Marketing Officer

This is a fully remote position, open to applicants in United States.

📋 Description

• Collaborate with the CRO and CEO to jointly manage the Road to 20, Life's operational framework aimed at acquiring 20 new members each month for every chapter, and create a tailored marketing strategy for each chapter based on its specific market conditions, maturity level, and available channels.

• Develop a reliable acquisition system that secures 6 to 10 qualified appointments for each chapter per business day, working backwards from membership objectives to determine the necessary lead volume, budget, and conversion rates.

• Oversee the paid media strategy across platforms like Meta, Instagram, LinkedIn, and other emerging channels, including audience targeting, creative development, offers, budgeting, and testing, while making informed decisions about where to increase, decrease, or halt investments.

• Design and continuously enhance the entire prospective member journey, from advertisement to landing page, application, and appointment, incorporating email, SMS, retargeting, and nurturing sequences.

• Establish the creative direction and messaging strategy for member acquisition, ensuring rapid replication of successful campaigns across various markets.

• Build and oversee the marketing function as the business expands, which includes managing agencies, media partners, and Marketing Managers, while providing clear playbooks, KPIs, quality assurance standards, and performance evaluations.

• Create dashboards and scorecards that display expenditure, leads, appointments, show rates, conversion metrics, new member counts, and acquisition costs segmented by chapter and channel, using these tools to facilitate prompt decision-making.

• Work closely with the CRO and Sales team to ensure that marketing performance aligns with revenue goals, focusing on lead and appointment quality, and maintain clear communication with Chapter Partners regarding results, successful strategies, and areas needing improvement.

⛳️ Requirements

• Over 10 years of experience in growth or performance marketing, with at least 5 years in a leadership role, demonstrating a successful track record of scaling businesses through multi-channel lead generation, high-ticket sales, and digital marketing initiatives.

• Proven experience in developing marketing programs and processes from the ground up, rather than simply inheriting pre-existing systems.

• Demonstrated ability to manage substantial advertising budgets across multiple markets or business units simultaneously.

• Sufficient depth in performance marketing—including Meta and LinkedIn advertising, attribution, and conversion metrics—to effectively challenge an agency, media buyer, or Marketing Manager when discrepancies arise.

• Experience in managing marketing teams or agency partners, preferably across various markets.

• Strong proficiency in analytics, KPIs, reporting, marketing automation, and AI tools that enhance efficiency and results, along with the capability to convert data into swift decisions.

• Confidence in communicating with sophisticated business owners and executives.

• Valuable experience marketing to CEOs, entrepreneurs, executives, affluent consumers, or within memberships, franchises, multi-location businesses, or high-ticket services.

• A builder and operator mindset: highly analytical, well-organized, decisive, and invigorated by a fast-paced startup environment.

🏝️ Benefits

• Competitive executive compensation package with considerable performance-based earning potential.

• Fully remote work environment, with minimal travel required for company events a few times each year.

• An opportunity to contribute to the revenue organization supporting CEO Life's next growth phase, with a vision to reach 50,000 leaders across over 150 U.S. and global chapters by 2030.

• A position at the executive level with direct responsibility for the sales infrastructure, team, and strategy essential for realizing that vision.