Head of Marketing

This is a fully remote position, open to applicants in Brazil, +3 more countries.

📋 Description

• Create annual, quarterly, and monthly marketing strategies with targets for qualified leads, CPQL, CAC, and ROAS.

• Oversee the marketing budget, adjusting expenditures towards the most effective channels.

• Conduct audits, rebuild, and manage Google Ads segmented by practice area and language.

• Supervise Meta and other paid advertising platforms.

• Establish conversion and call tracking systems with lead and referral sources.

• Provide reports detailing lead to revenue metrics by channel, practice area, and language.

• Collaborate with the COO and intake team to define qualified leads and speed-to-lead standards.

• Re-engage prospects who have completed an assessment or consultation but did not retain services.

• Manage website, SEO, and GEO efforts, coordinating technical tasks with an external developer.

• Direct content creation, email nurturing, past-client campaigns, referral partnerships, and brand positioning efforts.

• Lead and manage the marketing team and contractors through role descriptions, priorities, one-on-ones, scorecards, and hiring processes.

• Ensure compliance of ads, webpages, and scripts with attorney review under California and Texas advertising regulations.

• Develop funnel tracking and dashboards within the first 30 days.

• Enhance conversion and follow-up processes during the 31–60 day period.

• Scale marketing campaigns based on cost per retained client and ROAS during the 61–90 day timeframe.

• Deliver monthly reports on lead-to-revenue metrics and align retained matters growth with the firm’s 25% revenue growth objective.

• Prepare a written one-page report every Friday and attend weekly one-on-ones with the CEO and COO.

• Implement optimization changes within the approved budget while seeking CEO approval for budget increases, channels, vendors, tools, hires, brand modifications, and legal claims.

⛳️ Requirements

• Minimum of 5 years in digital marketing, including at least 2 years in a leadership role managing a budget.

• Proficient in hands-on Google Ads management, with measurable results in CPQL, CAC, or ROAS before and after adjustments.

• Experience in establishing conversion tracking using Google Analytics 4 and Google Tag Manager.

• Proven ability to report from lead to closed client within a CRM system.

• Strategic, goal-oriented mindset with a capacity to see the overarching vision.

• Familiarity with SEO, GEO, Meta advertisements, email marketing, and content development.

• Advanced English proficiency (C1 or higher), both spoken and written.

• Experience in presenting to the CEO and composing reports in English.

• Background in leading remote teams across various time zones.

• Marketing experience within a law firm or other regulated professional services firm, particularly with attorney advertising regulations, is preferred.

• Prior lead generation experience for U.S. service businesses is preferred.

• Experience with Lawmatics, GoHighLevel, Salesforce, CallRail, Dialpad, Monday.com, or Box is advantageous.

• A bachelor's degree in Marketing, Communications, or a related discipline is preferred.

• Google Ads or Google Analytics certification is a plus.

• Proficiency in Spanish and/or Mandarin Chinese is a plus, but not mandatory.

• Must be able to work at least 4 to 6 hours daily overlapping with U.S. Pacific Time.

• Outside work requires written permission.

• Willingness to undergo a 3-month probation period with reviews at Days 30, 60, and 90.

• A resume/CV, portfolio or campaign examples, and a detailed description of a quantified campaign are required for application.

🏝️ Benefits

• Competitive salary along with performance-based bonuses.

• Fully remote position with a flexible, results-oriented work culture.

• Opportunity to develop, lead, and expand a high-performing marketing team.

• Direct collaboration with firm leadership on business and marketing strategies.

• Career advancement opportunities within a rapidly growing U.S. immigration law firm.