Director of Marketing

This is a fully remote position, open to applicants in North Carolina, +1 more state.

📋 Description

• Spearhead the marketing initiatives for ProMach Systems & Process Group.

• Direct the marketing team while assessing and formulating marketing budgets, strategies, and plans.

• Ensure that marketing strategies are presented to business leaders and are in alignment with the strategic objectives of ProMach and S&P Group.

• Oversee the creation, development, and execution of marketing budgets, plans, and strategies.

• Supervise remote marketing team members across Systems & Process business locations.

• Conduct team meetings, address challenges, brainstorm solutions, and provide necessary training.

• Organize and manage marketing and lead-generation activities for both direct and distributed product sales channels.

• Coordinate marketing campaigns and projects from inception to completion.

• Promote continuous enhancement of the distributed-products partner resource management system.

• Oversee conferences, trade shows, and significant events.

• Lead the planning of S&P Group meetings to synchronize sales teams across different divisions.

• Create internal communications and reports focused on best practices, cross-selling, success stories, and brand collaboration.

• Direct the digital content strategy for websites, blogs, inbound links, SEO, PPC, remarketing, and social media platforms.

• Manage market research initiatives across brands and implement the resulting strategies.

• Drive the introduction of new products, market awareness, and demand generation efforts.

• Supervise aftermarket marketing campaigns.

• Ensure consistent brand standards are maintained across both group and individual brands.

• Promote the adoption and enhancement of marketing technologies.

• Conduct voice-of-customer interviews and customer satisfaction/loyalty surveys.

• Manage the marketing integration for new S&P business acquisitions.

• Assist the VP of Marketing and the leadership team in capitalizing on opportunities with current and potential customers.

⛳️ Requirements

• Bachelor’s degree in Marketing, Communications, Advertising, or a related field.

• At least 8 years of experience in marketing management or communications, including team management.

• Demonstrated ability to effectively manage and support remote team members.

• Exceptional leadership, communication, and decision-making abilities.

• Strong organizational skills with the capacity to prioritize and handle multiple tasks.

• Excellent interpersonal, written, and verbal communication skills.

• Proven track record in developing and managing budgets.

• Experienced in executing marketing campaigns.

• Attention to detail is essential.

• Familiarity with CRM and marketing automation systems is required.

• Experience in digital marketing strategies, including social media and content marketing.

• Professional and proactive work ethic.

• High proficiency in project and stakeholder management.

• Strong competency with Microsoft applications, including Word, Excel, and PowerPoint.

• Willingness to travel regularly (30%).

• Eligible for employment in the United States.

🏝️ Benefits

• Comprehensive medical and dental insurance programs.

• Life insurance coverage.

• Generous paid time off policy.

• Retirement savings plan with company matching.

• Benefits eligibility commencing on the first day of employment.

• Opportunities for professional growth.

• A transparent and communicative environment that encourages individual initiative.

• Reasonable accommodations available for individuals with disabilities.