Senior Director, Industry Strategy – Creative Effectiveness

This is a fully remote position, open to applicants in New York.

📋 Description

• Act as a reliable external advertising authority, educator, and advocate for the industry.

• Serve as an internal strategic expert and a connective resource within the organization.

• Provide guidance on advertising, marketing strategies, creative development, campaign planning, and advertising programs.

• Stay informed about trends in advertising effectiveness, AI-generated creativity, synthetic respondents, digital and social testing, predictive modeling, and connected learning systems.

• Collaborate with Sales, Customer, Product, Product Marketing, Marketing, and Research Science teams on strategic narratives and customer interactions.

• Create messaging, frameworks, demonstrations, viewpoints, enablement tools, competitive insights, and materials for customer engagement.

• Support enterprise opportunities as a strategic expert and advisor.

• Clarify Zappi’s advertising solutions throughout the creative development lifecycle.

• Manage competitive intelligence regarding advertising research and creative effectiveness.

• Develop external thought leadership and represent the organization at conferences, webinars, customer events, and industry forums.

• Engage with analysts, strategic clients, and industry communities.

• Convert customer realities, workflow requirements, agency dynamics, and competitive gaps into product and go-to-market recommendations.

• Collaborate with Product, Research Science, and Commercialization teams.

• Influence product capabilities related to AI, synthetic, predictive, diagnostic, and connected-learning technologies.

• Assist in aligning product and commercial strategies with marketers, brand teams, agencies, and creative development realities.

⛳️ Requirements

• Over 10 years of experience in advertising, marketing, creative development, brand strategy, campaign strategy, or advertising effectiveness.

• Strong comprehension of the advertising development process and how creative development and advertising programs align with broader marketing goals.

• Experience in collaborating with brands, agencies, advertising platforms, or marketing teams.

• Knowledge of how data, consumer insights, and technology can enhance creative development and improve advertising decisions.

• Experience working with enterprise brands and senior stakeholders across Marketing, Brand, Media, Creative, Commercial, Strategy, or Insights teams.

• Solid understanding of enterprise advertising decisions, creative risks, and campaign performance metrics.

• Ability to simplify complex advertising concepts into commercial narratives, sales strategies, executive-level storytelling, and customer-facing viewpoints.

• Experience in supporting strategic sales, enterprise customer discussions, thought leadership, or consultative growth strategies.

• Outstanding communication, presentation, and storytelling capabilities.

• Relevant background in creative, advertising or media agencies; advertising and media platforms; in-house brand, marketing, media or creative teams; ad tech or marketing technology sectors; or advertising/market research with practical advertising experience.

🏝️ Benefits

• Three company-supported mental health days each year.

• A minimum of 20 days of paid time off annually, in addition to national holidays.

• Private medical healthcare coverage.

• Contributions towards group risk, life, and disability insurance.

• Flexible working arrangements, including remote work options.

• Thoughtfully designed office spaces that promote individual work and collaboration.

• Complimentary yoga sessions and access to trained therapists/counselors.

• Enhanced parental leave policies.

• Free lunch provided in the office from Tuesday to Thursday.

• Tax-efficient pension contributions available through a salary sacrifice scheme.

• Salary sacrifice program for a cycle-to-work scheme.

• Salary sacrifice nursery scheme.

• Customized personal development opportunities, including training allowances, coaching, mentorship, and career frameworks.