Creative Strategist, Retail Media

This is a fully remote position, open to applicants in United States.

📋 Description

• Evaluate the outcomes of paid media campaigns to derive actionable creative insights and formulate new testing hypotheses.

• Convert data into engaging narratives that guide the production of next-generation creative content.

• Conduct large-scale data analysis and create impactful data visualizations using Excel and Google Sheets.

• Develop and sustain creative testing roadmaps aligned with performance KPIs and objectives.

• Manage and prioritize several simultaneous projects concentrated on creative performance evaluation, testing, and media delivery.

• Engage proactively with senior leadership as well as internal and external stakeholders.

• Maintain organized documentation and feedback loops to guarantee that insights are utilized and strategies align with goals.

• Take charge of client communications regarding creative strategy, including weekly updates, test suggestions, and monthly creative reviews.

• Present and advocate for creative insights effectively.

• Create presentations and narratives to assist clients in making informed decisions about creative direction.

• Ensure alignment and buy-in from both internal and external stakeholders.

• Act as a subject matter expert and primary contact for creative viewpoints.

• Implement and report on creative strategy initiatives for a large-scale global account with multiple workstreams.

• Collaborate with Media and Client teams to devise and implement creative testing strategies in accordance with client objectives.

• Contribute to DEPT’s thought leadership through case studies, articles, or internal presentations.

• Assist in shaping and refining internal creative strategy processes.

⛳️ Requirements

• Minimum of 2 years in Creative Strategy or a related digital marketing position, with practical experience in paid media and creative testing.

• Extensive knowledge of Meta, TikTok, Google, and other performance channels (such as Snap, DV360, GDN, Amazon, etc.).

• Strong analytical skills; comfortable utilizing reporting dashboards or Excel/Sheets to discern trends.

• Clear and responsive communicator—someone who thrives on maintaining synchronization with teammates and clients.

• Capacity to handle multiple priorities and projects simultaneously without oversight.

• Excellent presentation and storytelling capabilities.

• E-Verify/Form I-9 work authorization in the U.S.

• Experience in eCommerce or Direct-to-Consumer (DTC) sectors.

• Background in an agency setting or familiarity with high-output environments.

• Knowledge of tools such as Looker, Google Data Studio, Tableau, or other reporting dashboards.

• Demonstrated ability to assist in the development of processes.

🏝️ Benefits

• Healthcare, Dental, and Vision coverage.

• 401K plan with matching contributions.

• Paid Time Off (PTO).

• Paid Company Holidays.

• Parental Leave.