Senior Creative Strategist – Paid Social, Ecomm/DTC Brands

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Take charge of the creative strategy for up to 8 direct-to-consumer (DTC) accounts.

• Establish angle maps, testing roadmaps, and creative hypotheses.

• Extract performance data using Meta Ads Manager, Motion, and Triple Whale.

• Investigate customer language by analyzing reviews, Reddit discussions, and competitor advertisements.

• Compose direct-response scripts, static concepts, and actionable creative briefs.

• Oversee video editors, static designers, and user-generated content (UGC) creators.

• Leverage AI to draft scripts and hook variations, while also performing quality assurance on briefs and final ads for claims, spelling, sizing, and brand compliance.

• Manage creative initiatives through fixed launch schedules on Mondays, Wednesdays, and Fridays.

• Conduct UGC casting, develop creator briefs, write scripts, review first cuts, direct reshoots, and select footage.

• Engage in daily 15-minute team check-ins and weekly creative-media sync meetings.

• Lead creative discussions on client calls and present concepts with anticipated outcomes.

• Develop Brick's creative testing framework, which includes test selection, evaluation, and criteria for determining winners.

• Track and enhance hit rates, revision rates, on-time delivery, and error rate targets.

⛳️ Requirements

• Experience on the agency side, managing creative for 4–8 e-commerce brands simultaneously.

• Proven experience in performance creative, briefing, and delivering paid social ads for Meta in the past 2 years.

• Familiarity with TikTok is a plus.

• Capability to identify successful ads, along with providing spend and results data.

• Proficiency in independently interpreting hook rates, hold rates, click-through rates (CTR), cost per acquisition (CPA), and return on ad spend (ROAS) data.

• Strong skills in writing direct-response scripts and hooks.

• Ability to create 10-second Meta ads that capture attention from the very first frame.

• Experience in writing UGC briefs and acquiring usable footage.

• Basic skills in editing and design using tools like CapCut, Canva, Figma, or Adobe.

• Daily utilization of AI tools such as ChatGPT, Claude, or similar for research, scripting, and quality assurance.

• Willingness to work US hours, spanning from Pacific to Eastern time.

• A portfolio of ads is highly encouraged.

• Must mention the number of the company value that resonates most in the application.

🏝️ Benefits

• Fully remote work environment.

• Quarterly pod profit-sharing: 20% of pod profit exceeding the margin floor.

• Access to a production team within your pod.

• Administrative support for UGC logistics, including outreach, contracts, product shipments, payments, and tracking usage rights.

• Weekly group training sessions with the Founder.

• Monthly one-on-one meetings.

• $5K referral bonus for introducing an A-player.