Lead Creative Strategist

This is a fully remote position, open to applicants in California, +17 more states.

📋 Description

• Develop innovative creative and messaging strategies across platforms including Facebook, Instagram, TikTok, YouTube, and display advertising.

• Create frameworks that guide the development of concepts based on performance insights and target demographics.

• Engage in client meetings as the designated creative strategist for assigned accounts.

• Provide clients with guidance on creative direction, potential campaign opportunities, and best practices tailored to specific platforms.

• Evaluate consumer mindsets, attitudes, and behaviors to enhance creative concepts.

• Convert audience insights into actionable guidance for internal teams.

• Collaborate with media teams to assess campaign performance and pinpoint areas for improvement.

• Utilize performance data, KPIs, and client feedback to enhance creative strategies and messaging.

• Manage client launch schedules and ensure that deliverables are completed, reviewed, and distributed in a timely manner.

• Create creative briefs and oversee assignments using tools like Asana and Slack.

• Assess scripts, concepts, and final deliverables for quality, brand coherence, and alignment with campaign objectives.

• Establish workflows that promote collaboration among creative, media, and client teams.

⛳️ Requirements

• A minimum of 6 years of experience in paid social creative strategy, preferably within a digital marketing agency or an in-house DTC brand.

• Strong intuition for direct response creative and storytelling tailored to specific platforms.

• Demonstrated success in leading client strategy and enhancing creative performance.

• Comprehensive understanding of Meta, TikTok, YouTube, and various other digital channels.

• Exceptional communication and collaboration skills, thriving in fast-paced, cross-functional settings.

• Confident in briefing partners and reviewing creative work with meticulous attention to detail.

• Proficient in Asana, Notion, Slack, and Google Suite, particularly Sheets.

• Familiarity with Figma or Adobe Creative Suite is advantageous.

• Bonus points for experience with creative testing frameworks or developing UGC programs.

🏝️ Benefits

• Medical, Dental, Vision, Short/Long-Term Disability, Life/AD&D coverage.

• 401k plan with employer matching.

• HSA with employer contributions.

• Flexible vacation and PTO plan.

• Paid maternity and paternity leave.

• Paid holidays.

• Remote and flexible work schedule.

• Relaxed office atmosphere.

• A fantastic team to work with! ;)

• Engaging company events and off-site activities.