Senior Director, Demand Generation

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead the global demand generation efforts for Pacvue’s enterprise business, reporting directly to the SVP of Marketing.

• Develop and manage the global demand generation strategy, which encompasses budgeting, forecasting, and reporting on pipeline and revenue objectives.

• Create global campaign structures, set performance benchmarks, develop channel playbooks, and establish measurement methodologies.

• Collaborate with regional marketing leaders to ensure that global campaigns are tailored to regional market needs and align with sales objectives.

• Oversee the paid media strategy across search, social media, display, and content syndication, including platforms such as Google Ads, Meta, and LinkedIn.

• Manage the lifecycle strategy encompassing email, nurturing, and in-product engagement points.

• Work alongside Product Marketing, Content, and Events teams to design cohesive and effective campaigns.

• Align demand generation objectives with Sales leadership and manage the transition from lead to opportunity.

• Identify, negotiate, and expand co-marketing collaborations with retailers, technology partners, agencies, and industry media outlets.

• Manage the paid referral program, which includes recruitment, incentives, training, tracking, payouts, and reporting.

• Collaborate with Sales, Legal, and Finance teams on agreements, referral conditions, deal registration, and attribution processes.

• Lead through team managers and cultivate future demand generation leaders.

• Assess demand performance and ROI while reporting on funnel health across various regions.

• Promote continual testing across channels, audiences, creative assets, and landing page conversions.

⛳️ Requirements

• 12+ years of marketing experience with a strong focus on B2B demand generation or growth.

• Experience in a senior leadership role overseeing a global or multi-regional functional area.

• Proven track record of leading demand generation teams through multiple layers of management.

• Demonstrated accountability for managing a demand budget and achieving pipeline targets across diverse channels.

• Extensive hands-on experience in performance marketing with substantial paid budgets on platforms like Google Ads, LinkedIn, and Bing.

• Strong expertise in lifecycle marketing and nurturing strategies, with proficiency in marketing automation and Salesforce CRM.

• Proven experience in developing co-marketing, channel, affiliate, or referral programs, including designing incentive structures and negotiating agreements.

• Excellent analytical skills with a strong understanding of funnel metrics and attribution.

• Experience in navigating matrix organizations and collaborating effectively with regional teams.

• In-depth knowledge of B2B marketing; experience in SaaS, eCommerce, retail media, or commerce advertising is preferred.

• Experience in a scale-up setting.

• Capability to thrive in a fast-paced, results-oriented environment.

• Willingness to challenge the status quo and explore innovative, bold ideas.

🏝️ Benefits

• Flexible Paid Time Off

• Paid Holidays and Floating Holidays

• Medical, Dental, Vision, FSA, HSA with employer contribution, Life Insurance, and Pet Insurance

• 401k with Employer Match

• Up to 2 Days of Paid Time Off to Volunteer with a 501c Organization

• Paid Parental Leave

• Company-subsidized membership to Wellhub and Peloton

• Fertility and family-building information platform through Carrot

• Additional annual bonus compensation through one of Pacvue’s incentive plans