Senior Director, Demand Generation

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and oversee K1x's comprehensive demand generation strategy from start to finish, which includes annual and quarterly plans, pipeline targets, channel mix, budget, and key performance indicators (KPIs).

• Ensure alignment of demand generation initiatives with the company's growth objectives and booking targets in collaboration with marketing and sales leadership.

• Lead, mentor, and expand a small team while maintaining a hands-on approach.

• Experiment, assess, and refine programs based on performance metrics.

• Create reports and dashboards that illustrate marketing's contribution to pipeline and revenue across various channels, campaigns, and stages of the funnel.

• Collaborate with Sales and RevOps on pipeline health, forecasting, and lead-to-opportunity conversions.

• Set up feedback mechanisms with Business Development and Sales regarding lead quality, routing, service level agreements (SLAs), and follow-up processes.

• Present outcomes and recommendations to marketing and sales leadership.

• Oversee digital strategies across paid search, paid social, account engagement optimization (AEO), display, and retargeting.

• Manage relationships with agency and vendor partners, ensuring accountability for performance and return on investment (ROI).

• Collaborate with marketing operations on landing pages, tracking, and conversion rate optimization.

• Administer the program budget and redistribute spending towards effective channels.

• Design and execute hosted webinars, roundtables, and in-person events, encompassing concept development, promotion, speaker coordination, partnerships, logistics, follow-up, lead capture, routing, attribution, and ROI assessment.

• Work alongside Client Enablement and Account Management teams on customer events that support cross-selling and upselling initiatives.

• Develop and scale 1:1 and 1:few account-based marketing strategies in partnership with Sales and Business Development.

• Manage lifecycle and nurture strategies throughout the prospect and customer journey, focusing on expansion.

• Create automated nurture programs and lifecycle content in collaboration with Product Marketing.

• Enhance lifecycle programs using data on engagement, conversion, and retention.

⛳️ Requirements

• A minimum of 8 years of experience in demand generation or growth marketing, demonstrating a history of driving measurable pipeline and revenue impact in a B2B SaaS environment.

• Excellent written and verbal communication skills, with experience presenting to executive teams.

• Proven experience in owning pipeline numbers, with confidence in reporting and forecasting across the entire funnel.

• Experience in managing and developing a team, with the adaptability to remain hands-on as a true player-coach.

• A successful track record of leveraging hosted events (both virtual and in-person) as effective pipeline drivers, rather than just brand exercises.

• Profound understanding of lifecycle/nurture marketing and the ability to guide buyers and customers through the funnel effectively.

• Experience managing agency partnerships and digital budgets, with a keen analytical focus on ROI.

• Proficiency with a modern marketing stack (HubSpot experience is preferred).

• Strong collaboration skills—cultivating genuine partnerships with Business Development, Sales, Product Marketing, and RevOps, rather than mere alignment on paper.

• Experience in fintech, tax, accounting, or private markets is a significant advantage but not mandatory; what is essential is expertise in demand generation and a drive to build.

• A high-energy, optimistic, and proactive attitude, with the resourcefulness of someone who has developed programs from the ground up and the refinement of someone who has scaled them successfully.

🏝️ Benefits

• A remote-first culture built on trust, autonomy, and genuine flexibility—work from wherever you perform best.

• A front-row opportunity to play a significant role in establishing the demand generation engine for a company poised for substantial growth.

• Competitive compensation and benefits, including health coverage and a 401(k) plan.

• A collaborative, ego-free team that celebrates collective achievements and supports one another.

• Real growth opportunities as K1x expands—contribute to building the team and the function as we progress.