Senior Director, Customer Business Development – CVS

This is a fully remote position, open to applicants in Rhode Island.

📋 Description

• Develop, implement, and nurture cooperative business alliances between Revlon brands and CVS.

• Achieve volume, market share, profitability, and customer category growth targets.

• Direct customer strategy across all Revlon brands while cultivating executive-level partnerships.

• Convert company and customer priorities into long-term strategies, annual collaborative business plans, and commercial initiatives.

• Oversee long-term strategy and annual Joint Business Planning with CVS.

• Build customer relationships across merchandising, marketing, operations, supply chain, finance, and digital/omnichannel teams.

• Identify and implement business drivers such as volume forecasting, category expansion, POG strategy, secondary space, innovation, and promotional activation.

• Responsible for annual gross sales and P&L performance for CVS.

• Establish volume targets, customer P&Ls, and investment strategies.

• Present business updates to senior leaders at Revlon.

• Monitor volume, consumption, share, profitability, and investment performance.

• Create and oversee weekly and annual consumption plans.

• Utilize customer, POS, syndicated, market, and competitive data to pinpoint opportunities and risks.

• Transform insights into customer-ready selling narratives and action plans.

• Lead 4P execution across product, pricing, promotions, and placement.

• Collaborate with demand planning, inventory management, replenishment, and logistics regarding shipment forecasts and service challenges.

• Manage Market Development Fund investments, ROI analysis, account claims, and customer P&L.

• Reduce risks associated with returns, markdowns, and discontinued inventory.

• Lead and mentor Customer Business Managers, Associate Customer Business Managers, Analysts, and broker support teams.

• Offer coaching, performance feedback, development planning, and succession support.

• Provide channel leadership and assistance across the wider Sales organization.

• Perform additional related tasks as necessary.

⛳️ Requirements

• A minimum of 10 years in direct selling, customer business management, commercial strategy, or related CPG experience is essential.

• Experience in cosmetics/beauty is highly preferred.

• Experience in the drug channel is required or strongly preferred.

• Familiarity with managing CVS, Rite Aid, Walgreens, or similar national retail partnerships is preferred.

• Proven track record in managing customer P&L, gross sales, trade/MDF investments, forecasting, and cross-functional business planning.

• Prior leadership experience is mandatory, encompassing coaching, performance management, and team development.

• Capability to identify sustainable short- and long-term growth opportunities.

• Strong analytical skills with the ability to translate POS, syndicated, financial, and marketplace data into sales tools and customer business strategies.

• Proven ability to drive results across various priorities and stakeholders.

• Competence to function as a hands-on commercial leader while maintaining strategic oversight.

• Demonstrated success in planning, monitoring, and delivering results from strategy through to execution.

• Experience in developing business-enhancing ideas based on customer insights, shopper needs, category dynamics, and go-to-market strategies.

• Ability to identify white-space opportunities in innovation, merchandising, retail media, omnichannel, beauty services, and shopper engagement.

• Proficient in anticipating issues and formulating proactive solutions.

• Skillful in assessing complex issues and aligning stakeholders on optimal courses of action.

• Executive presence and effective communication skills with senior customer contacts and Revlon leadership.

• Proven ability to influence cross-functionally and align internal teams around customer priorities and execution needs.

• Advanced skills in Microsoft Word, Excel, PowerPoint, and Adobe Acrobat are required.

• Experience with access or data visualization is a plus.

• Familiarity with customer portals, POS/syndicated data platforms, forecasting tools, and financial planning systems is preferred.

• A Bachelor’s Degree is required.

• Must be legally authorized to work in the United States without current or future visa sponsorship.

🏝️ Benefits

• Medical, dental, and vision coverage.

• Company-paid basic life insurance.

• Company-paid short-term disability insurance.

• Long-term disability benefits.

• Supplemental life insurance options.

• Flexible spending accounts.

• Critical illness insurance.

• Group legal insurance.

• Identity theft protection services.

• 401(k) Retirement Savings Plan.

• Four weeks of vacation, pro-rated in the first year.

• Twelve paid holidays.

• Short-term incentives may be available as part of the total compensation package.