Senior Director, CRO – Landing Page Strategy

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead and develop the CRO function at Lunar Solar Group.

• Implement onsite conversion rate optimization throughout the entire customer journey, including UX, pages, cart, and checkout.

• Create and evaluate paid-media landing pages and post-click funnels using CairnAI.

• Design and test various offer structures such as bundles, free gifts with purchase, and pricing anchors.

• Develop scalable CRO templates, workflows, playbooks, and processes.

• Oversee experimentation pipelines across different accounts and services.

• Monitor and report on test results and performance, converting data into insights for clients and internal stakeholders.

• Share test results, provide recommendations, and outline roadmap priorities for clients.

• Determine whether onsite optimization, CairnAI, or a combination of both is the best approach for each client.

• Collaborate with GTM to package and market CRO services, driving revenue growth.

• Identify staffing needs and develop the CRO team as revenue allows.

• Work alongside paid media, creative teams, GTM, and company leadership on strategy and planning initiatives.

⛳️ Requirements

• Experience in establishing or developing a function, practice, or team from inception.

• Demonstrated success working with ecommerce brands on the Shopify platform.

• Direct experience with landing pages and paid funnels using tools like Replo, Shogun, Unbounce, or similar platforms.

• Practical experience collaborating closely with paid media teams and managing paid funnels.

• Hands-on experience working with designers and developers.

• Over 7 years of relevant experience in CRO, ecommerce growth, or performance marketing.

• Proven track record in executing structured testing programs focused on UX, page optimization, and checkout processes.

• Direct experience in offer strategy involving bundles, GWP, pricing anchors, or tiered pricing.

• Familiarity with Shopify and WordPress platforms.

• Proficient in Figma and Photoshop.

• Ability to craft high-converting copy for landing pages.

• Strong skills in data-driven testing and reporting.

• Excellent project management capabilities and experience with Agile methodologies.

• Ability to contribute as both an individual performer and a leader.

• Experience collaborating with sales/GTM teams to drive revenue growth, particularly in pitching or defining new business opportunities.

• Knowledge of HTML, CSS, and JavaScript is advantageous.

• Must be legally eligible to work in the United States of America.

• Must indicate if future employment visa sponsorship will be necessary.

🏝️ Benefits

• Rapid career advancement and opportunities for leadership.

• Direct mentorship and collaboration with senior leaders from various departments.

• A talented, supportive, and passionate team environment.

• 100% coverage for Medical, Dental, Vision, STD, LTD, and Life insurance.

• 401K plan with company matching contributions.

• Generous paid time off and holiday schedule.

• A day off during your birthday week.