CRO Specialist

This is a fully remote position, open to applicants in Pakistan.

📋 Description

• Take ownership of the testing roadmap by managing a prioritized list of conversion tests across landing pages, product pages, checkout processes, and funnels.

• Utilize an established prioritization framework such as PXL, ICE, or PIE.

• Design, develop, and execute A/B and multivariate tests.

• Assess test outcomes for statistical significance prior to declaring a winner.

• Analyze analytics, heatmaps, and session recordings to pinpoint conversion leaks and their root causes.

• Create and continuously enhance landing pages and funnels in collaboration with design and development teams.

• Collaborate with the media buyer to ensure alignment between landing pages and advertisements regarding offers, messaging, and user intent.

• Implement successful test variants.

• Report revenue per visitor and conversion improvements to the Account Manager.

⛳️ Requirements

• 2–4 years of experience in conversion rate optimization (CRO) for e-commerce or direct-to-consumer (DTC) businesses.

• Strong understanding of A/B testing methodologies, including sample sizing, statistical significance, and the importance of avoiding premature conclusions or peeking at test results.

• Proficient in test-prioritization frameworks such as PXL, ICE, or PIE.

• Practical experience in building and optimizing landing pages using Shopify, Elementor, or custom solutions.

• Excellent proficiency with Google Analytics, Segmetrics, PostHog, and Microsoft Clarity.

• Experience with heatmaps and session recording tools.

• A hypothesis-driven approach to experimentation.

• Familiarity with CRO testing platforms like PostHog, VWO, or equivalent tools.

• Working knowledge of Asana, Slack, and Google Workspace.

• Proficient in AI tools such as ChatGPT and Claude.

• Basic front-end development skills, including HTML, CSS, and light JavaScript.

• Experience using Figma for design and prototyping, and Canva for creating visual assets.

• Hands-on experience with Shopify and e-commerce funnels.

• Experience in regulated or high-scrutiny industries, such as CBD/THC, supplements, or telehealth.

🏝️ Benefits

• Opportunity to work in a dynamic and innovative environment.

• Collaborate with a talented team of professionals.

• Engage in continuous learning and development opportunities.

• Competitive salary and performance-based incentives.