CRO Manager – Conversion Rate Optimization

This is a fully remote position, open to applicants in United States.

📋 Description

• Spearhead the development of hypotheses and design testing strategies for various clients.

• Develop comprehensive CRO test plans that outline objectives, KPIs, and criteria for success.

• Manage client expectations regarding experimental outcomes, including effectively communicating inconclusive or negative results, and utilizing insights for future testing.

• Collaborate with the Experience Design team to create UX/UI test variations.

• Draft clear and detailed testing requirements for developers.

• Leverage data from GA4, Hotjar, and experimentation platforms to identify friction points.

• Implement A/B and multivariate tests using platforms like VWO, Convert.com, Optimizely, Omniconvert, or AB Tasty.

• Conduct quality assurance for experiment setups, variations, tracking, and segmentation.

• Monitor ongoing tests to ensure the statistical validity of results.

• Analyze experiment outcomes to derive insights, recommend next steps, and suggest rollout strategies.

• Take ownership of the CRO roadmap and prioritize initiatives alongside Experience Design and DX leadership.

• Create post-test rollout documentation and work closely with TAM/Engineering for implementation.

• Present findings, insights, and recommendations to clients.

• Utilize AI to enhance hypothesis development, identify behavioral patterns, synthesize findings, plan tests, document processes, summarize experiments, generate reports, and facilitate brainstorming, while ensuring human validation and client data protection.

⛳️ Requirements

• 3-4+ years of experience in CRO, experimentation, or data-driven digital optimization.

• Proven experience in designing tests for clients within the eCommerce sector and/or CMS platforms.

• Hands-on experience with at least one major A/B testing platform (VWO, Convert.com, AB Tasty, Optimizely, Omniconvert).

• Strong knowledge of GA4 and Hotjar.

• Capable of writing detailed testing requirements and acceptance criteria.

• Familiarity with UX/UI principles and their influence on conversion rates.

• Excellent analytical skills with the ability to extract insights from both quantitative and qualitative data.

• Exceptional client-facing communication and presentation abilities.

• Proficient in managing multiple roadmaps, tests, and timelines concurrently.

• Demonstrated evidence of measurable impact on conversion, revenue, pipeline, lead quality, or engagement from past clients.

• Certifications in CRO methodologies or experimentation platforms are a plus.

• Familiarity with statistical models or experimentation frameworks is advantageous.

• Experience with Figma is a plus.

• Understanding of or experience in running testing programs in collaboration with cross-functional teams such as SEO, Content Marketing, or Paid is beneficial.

• This position may be performed remotely in most U.S. states, with some exceptions.

• Must be authorized to work in the U.S.; this position is not eligible for immigration sponsorship.

🏝️ Benefits

• Remote-first culture.

• Unlimited PTO.

• Extended holiday break (Winter).

• Flexible schedules.

• 100% paid parental leave.

• 401(k) matching.

• Medical, Dental, Vision, Life, and Pet Insurance.

• Sponsored life insurance.

• Short Term Disability insurance and additional voluntary insurance.

• Annual Class Pass credits and more!