Senior Director, Content

This is a fully remote position, open to applicants in California, +2 more states.

📋 Description

• Take ownership of Onnit's content strategy and output across all channels.

• Report directly to the Chief Marketing Officer.

• Establish creative direction and develop an agile, high-speed in-house content team.

• Transform athletes, partners, and customers into captivating brand narratives.

• Manage and implement content strategy across TikTok, Instagram, X, Facebook, YouTube, Onnit.com, email/SMS, Amazon, retail, and packaging.

• Define the roles of channels, publishing frequency, and cross-platform content flows.

• Convert product launches, seasonal events, retail resets, and promotions into a timely content calendar.

• Oversee metrics such as reach, engagement, watch time, follower growth, traffic, and conversion impact.

• Establish Onnit's visual and verbal content identity and create the brand playbook.

• Develop a high-volume production operation utilizing phone-first shoots, rapid edits, reusable templates, and AI-assisted tools.

• Create workflows, production tools, and maintain a roster of freelancers.

• Optimize content distribution for platform algorithms, including hooks, retention, pacing, captions, thumbnails, trends, sounds, and posting schedules.

• Conduct daily performance assessments, weekly content reviews, and maintain a scorecard for platform, format, and talent.

• Leverage social listening and comments to inspire new content ideas.

• Collaborate with athletes, ambassadors, creators, and customers; shape partnerships and draft creator briefs.

• Transform creator content into paid, organic, and on-site assets.

• Develop ongoing community formats and link events with content.

• Create and launch podcasts, YouTube series, and other episodic formats.

• Coordinate concepts, talent, production, distribution, and clipping strategies.

• Work in collaboration with social/influencer, community/events, growth marketing, DTC, Amazon, retail, product/innovation, CMO, and leadership teams.

• Audit channels, implement quick wins, increase posting frequency, and initiate creator briefs.

• Deliver the content strategy and brand playbook, oversee daily in-house output and performance reporting.

• Enhance engagement, watch time, and follower growth; initiate recurring community series and long-form programming.

⛳️ Requirements

• 12–15+ years of experience in content, creative, or brand storytelling.

• Minimum of 5 years leading content strategy and managing teams for a consumer brand, media company, or creator-led business.

• A portfolio demonstrating the ability to build an audience, grow channels, create innovative formats, and achieve measurable results.

• In-depth, current knowledge of platform algorithms across TikTok, Instagram, and YouTube.

• Proven track record of building a lean, in-house content function and producing content at scale.

• Proficient in writing, directing, providing concise edit notes, and shooting content independently.

• Experience collaborating with athletes, talent, or creators, including drafting briefs and managing relationships.

• Modern storytelling instincts that capture attention quickly while maintaining depth.

• Analytical mindset with the ability to leverage performance data for real-time adjustments.

• Strong cross-functional leadership skills and capability to unite teams around a single brand vision.

• Experience in sports, fitness, or related categories is highly advantageous.

• Background in supplements, beauty, or wellness is a significant plus, including knowledge of claims, substantiation, and FTC disclosures.

• Experience in launching or producing a podcast or YouTube series is a considerable advantage.

• Familiarity with creating content for Amazon and retail is a significant plus.

🏝️ Benefits

• Position is eligible for bonuses.

• Comprehensive health insurance.

• Retirement savings benefits.

• Life insurance coverage.

• Disability benefits.

• Parental leave policy.

• Sick leave provision.

• Paid vacation and holidays.

• Full medical, dental, and vision benefits.

• Basic Life Insurance coverage.

• Immediate eligibility for 401(k) with company matching.

• Unlimited vacation policy.

• Paid holidays.

• Flexible workplace policy.

• $100/month flexible benefit stipend.

• Tuition reimbursement program.

• In-office meals provided.

• Product credits and discounts available.

• Lifestyle spending account.

• Family planning assistance.

• Access to online learning resources.

• Fitness stipend available.