Senior Director, Content and Audience Strategy

This is a fully remote position, open to applicants in United States.

📋 Description

• Define and spearhead the enterprise content and audience strategy across commercial and stakeholder engagement channels.

• Build and lead the content and audience strategy division.

• Organize, recruit, develop, and manage team performance.

• Convert business use cases into audience-focused content strategies and multi-channel roadmaps.

• Create an integrated content architecture that links audiences, production, channels, brand messaging, regulatory requirements, and business outcomes.

• Evaluate content operational maturity, production complexity, technology readiness, governance needs, and transformation dependencies.

• Establish enterprise standards for audience segmentation, content strategy, and governance.

• Define production strategies and roadmaps that align with content priorities and audience engagement plans.

• Develop reusable content standards, governance frameworks, and quality assurance processes.

• Collaborate with creative, marketing operations, medical, legal, compliance, privacy, brand, and digital teams.

• Oversee content production tailored for HCP, patient, customer, and internal stakeholder audiences.

• Manage external creative agencies, translation services, production vendors, and platform partners.

• Define enterprise taxonomy frameworks and metadata standards.

• Guide the integration of taxonomy and metadata into content management systems, customer data platforms, and marketing automation tools.

• Monitor the quality of taxonomy and metadata and lead continuous improvements.

• Lead and develop the taxonomy and metadata management team.

• Promote the adoption of content platforms, content management systems, taxonomy and metadata standards, and audience intelligence tools.

• Own and maintain the portfolio transformation roadmap, including dependencies, milestones, risks, and budget tracking.

• Represent content and audience strategy in governance forums and executive discussions.

• Manage interdependencies across pillars and escalate any blockers.

• Develop communication strategies that facilitate enablement, onboarding, and workflow integration.

• Track milestones while maintaining strategic vision, workforce strategy inputs, and investment projections.

• Create executive-ready decision materials and guide transformation narratives.

• Lead stakeholder readiness planning across business, technology, and measurement groups.

⛳️ Requirements

• Doctorate degree with 5 years of experience in marketing technology, digital transformation, or enterprise program management; OR a master’s degree with 8 years; OR a bachelor’s degree with 10 years; OR an associate’s degree with 14 years; OR a high school diploma/GED with 16 years.

• 12 or more years of progressive experience in marketing technology, digital transformation, or enterprise program management, including at least five years at the Senior Director level or above.

• Proven experience leading large-scale transformations within complex, matrixed organizations.

• Experience in organizational adoption for technology-driven transformations, executive communications, and stakeholder readiness.

• Ability to convert business strategy into technology requirements and translate technology considerations into business recommendations.

• Strong knowledge of data strategy, taxonomy, metadata governance, and enterprise data management principles.

• Experience breaking down complex, cross-functional marketing initiatives into workstreams, content roadmaps, and operating models.

• Background in the healthcare, biotech, or pharmaceutical industries.

• Familiarity with medical, legal, and regulatory review processes and HCP and patient engagement requirements.

• Advanced degree in Marketing, Communications, Business, or a related field; MBA or equivalent business education.

• Ability to lead through influence in matrixed, cross-functional environments.

• Comfortable operating in ambiguous, multi-year transformation settings.

• Understanding of content management systems, customer data platforms, audience segmentation, and marketing automation platforms.

• Experience enabling offshore or nearshore capability centers in India or similar global enterprise environments.

• Excellent executive communication skills with the ability to produce recommendations and decision materials.

• Experience in hiring, developing, and managing multidisciplinary teams.

🏝️ Benefits

• Retirement and Savings Plan with generous company contributions.

• Group medical, dental, and vision coverage.

• Life and disability insurance.

• Flexible spending accounts.

• Discretionary annual bonus program.

• Stock-based long-term incentives.

• Award-winning time-off plans.

• Flexible work models where feasible.

• Opportunities for career development.

• Support for work/life balance.

• Reasonable accommodation for applicants and employees with disabilities.