Senior Content Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of and enhance the content strategy across both digital and physical platforms.

• Establish priorities for audience, topics, channels, and investments.

• Create content for various channels including social media, email, video, and more.

• Lead DWC's organic search and AI-search (GEO) initiatives.

• Choose keyword clusters and develop topical authority.

• Oversee on-page SEO and address technical issues by liaising with the web vendor.

• Analyze performance metrics using tools such as Ahrefs, Google Search Console, and GA4.

• Manage sales-enablement content for sales representatives and distributor customers.

• Transform product details and customer feedback into effective sales tools.

• Educate and train sales representatives and the broader market.

• Utilize self-service and syndicated content platforms.

• Supervise the creation of brochures, presentations, catalogs, approval workflows, and the retirement of outdated content.

• Provide guidance and direction to design and video agencies/vendors.

• Conduct light, rapid in-house design work.

• Ensure brand consistency across all internally created, AI-generated, and agency-produced content.

• Manage the entire publishing process and maintain the CMS.

• Write and monitor press releases as needed.

• Evaluate performance relative to pipeline and business objectives.

• Report ROI and impact findings to leadership.

⛳️ Requirements

• Experience in sales enablement: converting technical product details into usable materials for sales teams and educating both representatives and the market on their significance.

• A background in creating instructional or educational content.

• Capability to teach sales and market audiences who have different objectives.

• Experience in governance: setting up approval workflows and phasing out outdated materials.

• Preferred experience working in an agency setting.

• Familiarity with Ahrefs, SEMrush, and other marketing analytics tools is preferred.

• Experience in strategic, data-driven content and channel strategy.

• Demonstrated expertise in managing SEO and AI-search (GEO) strategies, including building topical authority, prioritization, and measurement using Ahrefs, SEMrush, Google Search Console, and GA4.

• Proficient in frontier AI technologies, particularly Claude.

• Strong instincts across multiple channels including social media, email, and video.

• Excellent visual judgment and proficiency in design tools like Canva, Adobe, or Figma.

• Expertise in content production workflows from briefing through QA to publishing.

• Ability to independently and proactively solve problems.

• Capacity to manage competing priorities and timelines across multiple projects.

• Must successfully pass a background check and drug screening.

• Must be eligible to work in the United States without requiring employer sponsorship.

🏝️ Benefits

• Medical, Dental, Vision Insurance.

• Company-paid Life Insurance.

• Optional life insurance, short-term, and long-term disability coverage.

• 401k retirement plan.

• Generous time-off options.

• Supportive company culture.

• Meaningful work that makes a difference.

• Bonus opportunities based on level of experience.