Senior Director, Communications

This is a fully remote position, open to applicants in Canada.

📋 Description

• Spearhead the development and implementation of Canopy’s communication strategy to maximize campaign effectiveness and align with organizational goals.

• Create and execute innovative campaign communication plans that are aligned with strategic aims.

• Establish Canopy as a unique and recognizable voice in the transformation of paper packaging and fashion industry supply chains, shifting from wood fiber to Next Generation Solutions to safeguard forests globally.

• Maintain consistent and impactful narratives and messaging across key channels and target audiences.

• Partner with Culture and Engagement to shape Canopy’s narrative arc and engagement strategy.

• Produce and distribute content that engages target audiences and enhances participation efforts.

• Lead the Communications Team, overseeing Communications Strategists and Team Operations.

• Manage media relations, digital and content functions, and external communications consultants and agencies.

• Provide strategic communication advice to senior leadership and the Impact Leadership Team.

• Integrate communications with campaign planning and execution through collaboration with Impact and Culture and Engagement teams.

• Oversee communications planning, projects, and budget management.

• Evaluate impact, apply insights, and utilize metrics to inform strategic and tactical communications choices.

⛳️ Requirements

• Extensive senior-level experience in leading strategic communications, preferably in a mission-driven, nonprofit, or campaign-oriented setting.

• Proven ability to enhance and promote an organizational brand to facilitate change, showcasing strong storytelling and narrative skills across various formats and platforms.

• Demonstrated experience in crafting innovative communication campaigns and memorable individual products that enhance organizational visibility in a competitive media/communications environment.

• Experience in managing and nurturing a communications team, along with strong coaching and leadership skills.

• Exceptional project management abilities, capable of overseeing, scoping, sequencing, and delivering high-profile projects within deadlines and budgets.

• Experience in managing external agencies and consultants, including briefing, ensuring quality, and evaluating performance.

• Outstanding written and verbal communication skills in English, with a proven capacity to distill complex or technical ideas into clear and engaging narratives for diverse audiences.

• Proven ability to cultivate trust and exert influence across teams and among senior leadership.

• Experience in communicating with a global or international audience/network, demonstrating awareness of regional sensitivities.

• Willingness to undertake approximately 5-6 international trips annually, with experience in delivering communications at international events.

• A great sense of humor.

• Adopt a “Yes, AND...” mindset to encourage innovation and collaboration.

• Experience in environmental, sustainability, or systems-change communications.

• Background in at least two of the following markets: North America, Europe, China, India.

• Familiarity with tools such as Google Suite, Canva, and Asana.

• Submit a CV, cover letter, and a separate response to the application prompt; incomplete applications will not be considered.

🏝️ Benefits

• Opportunity to lead impactful communications for a mission-driven organization.

• Engage in a dynamic and innovative work environment.

• Collaborate with a passionate team dedicated to environmental sustainability.

• Access to professional development opportunities.

• Flexible working arrangements.