Manager, Employer Brand Communications

This is a fully remote position, open to applicants in Massachusetts.

📋 Description

• Develop and spearhead Trinity’s employer branding and Employee Value Proposition (EVP) content strategy.

• Identify key audiences, channels, and content to enhance Trinity’s reputation and competitive edge among top talent.

• Collaborate with Talent Acquisition, HR, and business leaders to translate insights about talent and employee experience into effective communications and campaigns.

• Keep track of employer branding and talent market trends, including how competitors position themselves and their practices.

• Lead the creation of employee stories and content across various formats, including profiles, videos, blogs, social media, and more.

• Oversee and enhance Trinity’s employer brand presence on external platforms and careers pages.

• Manage reputation and response initiatives related to candidate and employee feedback.

• Cultivate relationships with key platform partners.

• Develop employee advocacy and employer reputation programs, including review initiatives, workplace awards, and recognition schemes.

• Create and implement organic and paid campaigns across social media, web, and digital channels.

• Oversee the associated budget and manage relationships with external agencies and platform partners.

• Establish and manage frameworks to measure reputation, awareness, engagement, audience growth, and talent acquisition results.

• Collaborate on enhancing Trinity’s SharePoint presence and employee communication ecosystem.

• Evaluate and build an executive thought leadership program.

⛳️ Requirements

• Proven experience in developing and leading employer branding and EVP content strategies.

• Demonstrated ability to partner with Talent Acquisition, HR, Corporate Communications, Marketing, and business leaders.

• Strong understanding of employer branding and talent market trends, as well as competitor positioning and methodologies.

• Experience in crafting employee stories and content across profiles, videos, blogs, social media, and other formats.

• Familiarity with managing employer brand presence on platforms such as LinkedIn, Glassdoor, Indeed, Handshake, Punchbowl, and careers pages.

• Experience in establishing employee advocacy and employer reputation programs.

• Proficient in executing both organic and paid digital campaigns.

• Knowledge of SEO and digital best practices.

• Experience in budget management and collaboration with external agencies and platform partners.

• Capability to establish measurement frameworks and assess performance metrics.

• Proven ability to develop executive thought leadership programs, encompassing research, strategy, content development, and measurement.

🏝️ Benefits

• Annual discretionary performance bonus.

• Remote work arrangement (as specified by the posting location).