Senior Director, Brand Strategy – Content

This is a fully remote position, open to applicants in North Carolina.

📋 Description

• Spearhead the development and advancement of the corporate brand strategy.

• Oversee enterprise brand positioning, value proposition, and messaging framework.

• Create and implement an integrated content strategy that aligns with business and growth objectives.

• Set editorial priorities and develop annual content roadmaps.

• Manage the company's narrative framework and primary messaging platforms.

• Craft and sustain audience-specific messaging that supports corporate, therapeutic, and service-line goals.

• Define, safeguard, and evolve the company's brand identity.

• Lead strategic content creation to enhance market perception, support commercial goals, and reinforce market leadership.

• Drive brand strategy, messaging framework, thought leadership, content strategy, and creative direction throughout the organization.

⛳️ Requirements

• 12+ years of experience in B2B marketing, brand strategy, content strategy, or related fields.

• Proven track record in leading brand transformation or rebranding projects.

• Extensive knowledge in storytelling, messaging, thought leadership, and content creation.

• Experience in building and managing high-performing teams.

• Strong executive presence with the capability to influence senior stakeholders.

• Outstanding written, verbal, and presentation abilities.

• Experience in professional services, healthcare, life sciences, CRO, or other complex B2B sectors is preferred.

🏝️ Benefits

• Competitive benefits package based on location.

• An inclusive and equitable workplace environment.

• Transparent compensation and pay equity.