Senior Director, Brand Marketing

This is a fully remote position, open to applicants in Canada, +1 more country.

📋 Description

• Define CoLab’s branding initiatives encompassing design, multimedia, brand content, communications, and campaigns.

• Create standards, an operational model, and creative processes that facilitate outstanding work.

• Manage the brand's representation across all touchpoints and establish recognizable brand principles.

• Remain engaged with the work and assist the team in enhancing creative execution.

• Collaborate with Product Marketing to transform key ideas into bold, integrated campaigns.

• Simplify complex concepts in AI, engineering, and manufacturing to make them engaging, persuasive, and memorable.

• Encourage innovative creativity when strategy calls for it and foster internal support for larger initiatives.

• Direct the communication strategy for the CEO, CTO, and Chief Strategy Officer across earned media, bylines, social media, conferences, and CoLab events.

• Pinpoint ideas that each executive can authentically champion and create avenues for meaningful engagement in relevant discussions.

• Oversee media relations, press releases, executive visibility, and proactive communications efforts.

• Lead and nurture a multidisciplinary team across brand design, multimedia, content, and communications.

• Provide constructive feedback, establish shared context, and support specialists in delivering their best work.

• Identify opportunities for new talent, agencies, or partners to elevate the function’s standards.

⛳️ Requirements

• Over 10 years of experience in brand marketing, creative strategy, communications, design, or related fields, with significant ownership of a brand or creative function.

• A portfolio that showcases refined taste and conviction: distinctive judgment, exceptionally high standards, and the ability to articulate why something succeeds or fails.

• Proven experience leading multidisciplinary teams across various areas including design, video, content, communications, production, and campaigns.

• Outstanding executive communication abilities; capable of challenging ideas, advocating for more substantial concepts, and earning trust through strategy-grounded perspectives.

• Comfortably navigate between establishing direction and engaging closely with the work.

• Experience in making complex or technical subjects (B2B software, AI, engineering, manufacturing, or other technically intricate categories) compelling without oversimplifying them.

🏝️ Benefits

• Opportunity to shape and influence a leading brand.

• Collaborative and innovative work environment.

• Competitive compensation and comprehensive benefits package.

• Opportunity for professional growth and development.