Senior Director, Brand Management – Engagement

This is a fully remote position, open to applicants in Pennsylvania.

📋 Description

• Develop and implement brand strategy for Good Neighbor Pharmacy and Elevate.

• Convert brand strategy into positioning, messaging, brand standards, and narratives for the market.

• Ensure uniformity in brand governance, stewardship, and standards across commercialization, marketing, onboarding, engagement, and customer communications.

• Guide the creation of customer-facing brand value statements and messaging frameworks.

• Oversee customer engagement and onboarding strategies throughout the customer lifecycle.

• Collaborate with cross-functional teams to design and enhance customer journeys.

• Link solution value, brand promise, and customer outcomes through onboarding and engagement efforts.

• Establish and manage frameworks for brand maturity and performance tracking, including brand health KPIs.

• Supervise marketplace research and customer insight initiatives.

• Transform research findings into actionable recommendations.

• Lead competitive intelligence initiatives to monitor competitor activities.

• Provide strategic direction and align priorities, execution, and measurement efforts.

• Encourage collaboration across direct and cross-functional teams.

• Foster a high-performing team culture.

• Directly manage the Director of Consumer Marketing & Brand Management and the Sr. Manager of Program Membership.

• Carry out other related duties as assigned.

⛳️ Requirements

• Bachelor's degree in business administration, marketing, or a related field, or equivalent experience is required.

• Master's degree in business administration, marketing, or a related field, or equivalent experience is preferred.

• Over 7 years of progressive experience in brand management, marketing strategy, or related roles within healthcare/pharmacy services, retail/franchise environments, or technology-enabled services.

• Proven experience in launching and scaling offerings within defined brand architectures.

• Strong expertise in positioning, messaging, and integrated communications.

• Demonstrated ability to build and manage brand performance measurement and competitive intelligence programs.

• Excellent analytical and storytelling skills.

• Strong leadership and cross-functional influence capabilities.

• Compliance with relevant policies, procedures, safety rules, and regulations.

🏝️ Benefits

• Medical, dental, and vision care.

• Backup dependent care.

• Adoption assistance.

• Infertility coverage.

• Family building support.

• Behavioral health solutions.

• Paid parental leave.

• Paid caregiver leave.

• Training programs.

• Professional development resources.

• Mentorship program opportunities.

• Employee resource groups.

• Volunteer activities.