Senior Director, Brand & Communications

This is a fully remote position, open to applicants in United States.

📋 Description

• Establish the comprehensive brand strategy and clarify Billtrust’s position within the B2B fintech sector.

• Leverage competitive analysis, market research, and AI-driven audience insights to enhance brand equity.

• Direct the content strategy to ensure alignment with brand positioning, go-to-market objectives, and audience requirements.

• Advocate for thought leadership and executive visibility initiatives across earned, owned, and paid media channels.

• Manage external messaging, press relations, corporate narratives, product launch communications, social media, and executive branding.

• Lead graphic design teams, external agencies, and contractors while establishing creative benchmarks.

• Sustain and advance Billtrust’s design system and visual identity standards.

• Oversee the Billtrust website as a vital brand and demand resource.

• Define the vision for website user experience, messaging, structure, and performance, while optimizing the digital journey.

• Lead, mentor, and develop a cross-functional team encompassing brand, content, communications, design, and web.

• Collaborate with Product Marketing, Demand Generation, and Sales to align programs with pipeline and revenue objectives.

• Establish and monitor metrics for brand health, content engagement, communication reach, website performance, and design deliverables.

• Report directly to the CMO.

⛳️ Requirements

• Over 10 years of experience in brand management, communications, or integrated marketing.

• A minimum of 5 years in a senior leadership position overseeing multidisciplinary teams.

• Capability to simultaneously lead brand, content, communications, design, and web functions.

• Proven track record in driving AI integration across content, design, research, and analytics processes.

• Extensive knowledge in B2B brand strategy, corporate communications, and market positioning.

• A strong portfolio showcasing measurable brand impact in competitive landscapes.

• Experience managing a corporate website and enhancing traffic, engagement, and conversion rates.

• Exceptional executive presence and communication abilities.

• Preferred: Experience in B2B SaaS or fintech, with a focus on marketing to finance, treasury, or operations roles.

• Preferred: Background in press and media relations, executive thought leadership, earned media, and industry recognition.

• Preferred: Familiarity with brand tracking tools, CMS platforms, GA4, Figma, and AI-driven marketing solutions.

• Preferred: Experience contributing to a brand refresh, rebranding, or overhaul of brand architecture.

🏝️ Benefits

• Comprehensive health coverage.

• Competitive retirement plan.

• Generous paid time off.

• Parental leave.

• Flexible working options.

• Significant investment in professional development.