Senior Director, Brand

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Take charge of Airalo's worldwide brand strategy and roadmap, informed by user insights, market dynamics, competitive analysis, and category data.

• Establish brand direction, product launch strategies, and go-to-market approaches across APAC, Arabia & Africa, Europe, North and South America.

• Provide guidance to the CMO and cross-functional leaders regarding the brand implications of significant decisions.

• Lead and nurture Brand Managers, Creative leads, and Brand Systems specialists across various regions and time zones.

• Recruit, mentor, and develop managers to enhance leadership capabilities.

• Manage team structure and resourcing choices as the function expands.

• Oversee and evaluate brand and category performance, market penetration, and the acquisition of new users.

• Maintain ownership of brand tone, guidelines, and governance across all channels and markets.

• Report on brand health and performance to senior leadership, transforming data into actionable strategies.

• Direct internal teams and creative agencies to create copy, digital content, social media, eCommerce, and in-store/activation toolkits.

• Control the content marketing strategy across email, social media, blogs, and other owned channels.

• Advocate for significant ideas at critical user interaction points, including promotions and campaigns.

• Report directly to the Chief Marketing Officer and engage with the marketing leadership team.

• Oversee discussions regarding the brand's P&L.

⛳️ Requirements

• 10+ years of experience in brand/marketing within product-led, hyper-growth, fast-paced B2C, B2B, and/or B2B2C environments.

• 7+ years of experience in leading and scaling brand or marketing teams.

• Demonstrated success in building and scaling brand functions and teams across different regions/time zones in a highly competitive sector.

• Strong history of collaboration with senior leadership at the CMO/C-suite level and influencing cross-functional strategy across brand, growth, product, and operations.

• Exceptional communication skills and executive presence, including proficiency in group presentations and public speaking.

• High-quality judgment, comprehensive thinking, and robust analytical skills.

• Strong sense of ownership and entrepreneurial spirit; adept at navigating ambiguity and complexity.

• Proficient in English for both in-meeting and asynchronous communication.

🏝️ Benefits

• Fully remote work.

• Permanent full-time employment.

• Transparency in salary range and discussions during the initial Talent call.

• Equal-opportunity employer dedicated to diversity, equity, and inclusion.

• Reasonable accommodations provided throughout the interview process for individuals with disabilities.