Senior Director, B2B Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Direct Fetch’s B2B Marketing initiatives and define the go-to-market strategy with brands, agencies, retailers, restaurants, and other commercial collaborators.

• Formulate strategies and programs that generate demand, enhance market position, and convert partner interest into commercial success.

• Supervise Content & Vertical Marketing, Events & Experiences, as well as Demand Generation & SMB.

• Refine B2B positioning and narrative while creating vertical-specific go-to-market strategies.

• Manage B2B content and thought leadership, which includes Fetch Finds, industry insights, case studies, and proprietary storytelling driven by insights.

• Transform first-party behavioral data, audience research, and market intelligence into actionable content and commercial insights.

• Create sales enablement tools, messaging frameworks, and marketing materials.

• Oversee Fetch-owned experiences, industry conferences, executive gatherings, and partner activations.

• Develop B2B2C experiences and co-marketing initiatives.

• Set objectives for events and establish measurement frameworks.

• Build scalable demand generation, acquisition, engagement, and conversion programs targeted at priority audiences, SMB, and Fetch Ads Manager.

• Define B2B media strategy and investment priorities across paid, owned, and partner channels.

• Collaborate with Sales and Commercialization on lead management, nurturing, funnel conversion, and pipeline results.

• Establish KPIs and operational rhythms that link investment to qualified demand, pipeline, and commercial growth.

• Define multi-quarter strategies, investment priorities, and operational frameworks for B2B Marketing.

• Lead and cultivate a high-performing team, senior talent, and scalable organizational capabilities.

• Provide advice to senior Marketing and commercial leaders regarding market opportunities, partner requirements, competition, and investment trade-offs.

• Collaborate with Brand Experience, Sales, Commercialization, Product, and related functions.

⛳️ Requirements

• 12+ years of progressive experience, including leadership of a significant marketing function or portfolio within technology, advertising, commerce, or a closely related industry.

• Profound understanding of the CPG, retail, advertising, and/or commerce landscape.

• Experience in developing B2B positioning, vertical marketing strategies, thought leadership, and content programs.

• Proven track record in building integrated demand generation programs and linking marketing investment to qualified demand, pipeline, and quantifiable business outcomes.

• Experience in leading event and experiential marketing strategies.

• Expertise in translating proprietary data, audience insights, and complex product capabilities into commercial narratives, content, and sales enablement.

• Strong business acumen, investment prioritization, and budget management experience.

• Experience in building and leading high-performing teams and nurturing senior talent.

• Excellent communication skills for executive and client-level interactions.

• Ability to navigate ambiguity while delivering measurable results.

• Must have current authorization to work in the United States on a full-time basis without current or future employer sponsorship.

🏝️ Benefits

• Equity for full-time employees.

• 401(k) with dollar-for-dollar matching up to 4% of eligible pay.

• Comprehensive medical, dental, and vision plans, including pet coverage.

• $10,000 per year in education reimbursement.

• Employee Resource Groups.

• Flexible PTO.

• 9 paid holidays.

• Year-end week-long break.

• 14 weeks of fully paid parental leave.

• 6 additional weeks of paid childbirth recovery leave for birthing parents.

• Flexible return-to-work schedule.

• One-time $2,000 Calvin Care Cash incentive for new family members.

• Flexible work environment.

• Hardware and software provided for home working.