Senior Direct Response Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Manage a portfolio of client accounts and act as the main strategic point of contact.

• Conduct bi-weekly client calls to discuss performance, strategy, testing priorities, and next steps.

• Prepare and distribute bi-weekly performance reports at least 24 hours prior to scheduled calls.

• Convert performance data into actionable recommendations and strategic decisions.

• Foster strong client relationships that enhance retention, renewals, and referrals.

• Proactively identify and tackle account risks and opportunities.

• Develop, launch, and optimize Meta campaigns aimed at lead generation and appointment booking.

• Oversee budgets, audiences, bidding strategies, account structure, and creative testing.

• Track daily performance against cost-per-appointment and other key acquisition metrics.

• Analyze underperforming campaigns and determine optimal changes to enhance results.

• Formulate structured testing strategies across audiences, offers, messaging, creative, and campaign variables.

• Craft direct-response ad copy and video sales letter scripts tailored for financial services audiences.

• Create hooks, angles, offers, and messaging variations for testing purposes.

• Leverage performance data to generate new creative and messaging hypotheses.

• Collaborate with video editors to provide clear creative guidance.

• Utilize AI tools to expedite research and copy development while ensuring quality and strategic insight.

• Set up and troubleshoot tracking, Meta pixels, and conversion events.

• Configure Calendly integrations, Zapier automations, and lead-routing workflows.

• Identify and rectify technical issues between advertising platforms and client systems.

• Assess performance across media, messaging, tracking, and lead flow to pinpoint funnel problems.

• Report to the Associate Director of Operations and maintain accountability for client performance, relationships, and retention.

⛳️ Requirements

• Minimum of 5 years of hands-on experience in paid media, with significant responsibility in Meta advertising.

• Proven experience in managing multiple client accounts and leading strategy conversations with clients.

• Demonstrated ability to steer campaigns towards defined performance targets while ensuring client retention.

• Strong direct-response copywriting capabilities, including ad copy and scripts.

• Experience in developing and testing creative concepts, hooks, angles, and messaging.

• Familiarity with conversion tracking, pixels, and basic marketing automation.

• Excellent communication, organization, analytical, and problem-solving skills.

• Background in financial services marketing is preferred.

• Experience with lead-generation and appointment-setting campaigns is preferred.

• Familiarity with video sales letter marketing is preferred.

• High-ticket or considered-purchase funnels experience is preferred.

• Experience in a performance marketing agency is preferred.

• Experience in direct-response advertising is preferred.

🏝️ Benefits

• Paid Time Off, including vacation, sick days, and public holidays.

• Training & Development opportunities.

• Work from home flexibility.

• Flexible work schedule.

• Performance-based bonus.