Senior Direct IO Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the complete strategy, planning, and execution for direct digital partnerships.

• Manage ongoing, seasonal, and high-impact campaigns.

• Create digital-first sponsorships, tentpole events, and tailored content integrations.

• Plan comprehensive activations that encompass digital, physical, and experiential elements.

• Discover unique digital opportunities, including custom content, creator collaborations, experiential extensions, and emerging formats.

• Introduce innovative publisher, data, and measurement solutions that enhance client growth.

• Advocate for the adoption of advanced measurement across digital partner initiatives.

• Develop a profound understanding of client business objectives, target audiences, and KPIs.

• Ensure Direct IO activations align with cohesive, integrated media strategies.

• Lead the entire RFP process from brief creation to vendor assessment, negotiation, and final presentation to clients.

• Enhance workflows across planning, trafficking, reporting, and ad operations.

• Formulate negotiation best practices and elevate team skills.

• Identify additional partnership opportunities and secure added value.

• Collaborate with Programmatic and Integrated Media leaders to create a unified Display & Video ecosystem.

• Utilize knowledge of traditional media (Linear, OOH, Audio) to enhance digital programs.

• Act as the primary client contact and oversee cutting-edge digital activations, partnerships, and custom content initiatives.

• Nurture talent and advance modern media skills.

⛳️ Requirements

• Minimum of 3 years in media planning and buying, particularly focused on premium digital partnerships, sponsorships, and custom activations.

• Proven track record in building and executing large-scale, publisher-direct programs, including brief development, partner selection, negotiation, and storytelling through recommendations.

• Strong grasp of digital media channels, including display, video, social, and branded content.

• Familiarity with programmatic media and the integration of direct and programmatic strategies for a cohesive media strategy.

• Experience in overseeing or supporting traditional media (Linear TV, Radio, OOH) is beneficial but not essential.

• Demonstrated capacity to manage multiple projects concurrently and deliver high-quality outcomes within tight deadlines.

• Exceptional relationship-building ability with publishers, vendors, and internal stakeholders.

• Experience in developing processes and enhancing operational efficiencies.

• A forward-thinking, curious mindset with a natural tendency to innovate and improve.

• Must have authorization to work in the United States; this position is not eligible for immigration sponsorship.

🏝️ Benefits

• Remote-first work culture.

• Unlimited paid time off (PTO).

• Extended holiday break during winter.

• Flexible work schedules.

• Fully paid parental leave.

• 401(k) matching.

• Comprehensive Medical, Dental, Vision, Life, and Pet Insurance.

• Sponsored life insurance.

• Short-term disability insurance and additional voluntary insurance options.

• Annual Class Pass credits and more!

• Performance-based annual bonus.

• Access to office hubs in Los Angeles, Chicago, and New York, which offer learning and development opportunities, events, collaborative workspace, and in-person collaboration.