Senior Digital Product Marketing Specialist

This is a fully remote position, open to applicants in California, +10 more states.

📋 Description

• Take ownership of comprehensive email marketing and lifecycle initiatives for USP–NF, which encompass nurture flows, product announcements, communications during release cycles, renewal journeys, and monthly newsletters.

• Develop and enhance automated nurture journeys, segmentation strategies, and scoring models within Marketo.

• Monitor the health metrics of email programs, including deliverability, list hygiene, unsubscribe rates, and engagement, implementing corrective measures as necessary.

• Strategize and execute digital marketing campaigns throughout the USP–NF customer lifecycle: acquisition, activation, retention, and renewal.

• Create audience-targeted content and campaigns for segments including QC/QA, regulatory affairs, R&D, and pharmacopeia specialists.

• Compose content for email campaigns, newsletters, landing pages, and social media platforms.

• Plan, implement, and refine paid media campaigns, covering aspects such as briefing, targeting, budget management, creative direction, and performance assessment.

• Brief and oversee agency partners for larger campaigns when necessary.

• Assess campaign performance using KPIs, dashboards, and analytics tools; provide insights and actionable recommendations.

• Execute A/B testing on email subject lines, content, landing pages, and calls-to-action.

• Maintain campaign documentation, reporting, and summaries of performance for internal teams.

• Manage a cross-channel marketing content calendar that aligns with the USP–NF release cycle.

• Schedule and publish social media content using tools like Hootsuite.

• Coordinate content reviews, approvals, and asset delivery among internal stakeholders.

• Act as the marketing liaison for USP–NF with Product Management and Customer Success, ensuring alignment on messaging, timing, and audience engagement.

⛳️ Requirements

• Bachelor's degree in marketing, communications, or a related field.

• More than 4 years of experience in digital marketing, product marketing, or email marketing within a B2B or subscription environment.

• Hands-on experience managing lifecycle email programs from start to finish, including nurture flows, product announcements, and renewal journeys.

• Proficiency in marketing automation platforms like Marketo, including skills in list segmentation, dynamic content, and journey creation.

• Familiarity with B2B funnel metrics, attribution models, and CRM/marketing automation integrations such as Salesforce and Marketo.

• Proven experience in marketing a subscription or renewable product, encompassing renewal campaigns, retention strategies, and lifecycle analytics.

• Ability to convey complex technical or regulatory subjects into clear, benefit-focused marketing messages.

• Experience in the pharmaceutical, scientific, healthcare, nonprofit, or other regulated sectors.

• Familiarity with genAI tools such as Claude, ChatGPT, Microsoft CoPilot, etc., for enhancing workflows and automation.

• Proven track record of problem-solving, prioritizing, and executing tasks effectively in a dynamic, cross-functional setting.

• Remote employees must reside in MD, VA, DC, PA, WV, CA, MI, IL, KS, FL, NC, or MN.

🏝️ Benefits

• Company-paid time off.

• Comprehensive healthcare options.

• Retirement savings plans.

• Equitable access to mentorship, professional development, and leadership opportunities.

• Training in equitable management practices and tools.

• Reasonable accommodations for individuals with disabilities.

• Target annual bonus (percentage varies based on level of role).